Digital Marketing Specialist
Vancouver, BC, CA
5d ago
source :

Digital Marketing Specialist :

The digital marketing specialist is a key role within the marketing team, supporting the day to day management and execution of our traffic generating actions through paid channels (search, display, affiliates, social, and other).

The highly visible role is instrumental in managing one of the largest monthly spend items in the company, and is key to deliver our growth targets.

The role sits as part of the Marketing team, which owns and executes the marketing strategy in support of the company goals for growth by segment and profitability.

Key functions within marketing team include : Brand & Strategy, Content, Paid Marketing, Social & Influencers, Site Merchandising, and Marketing Automation.

What You’ll Do :

  • Weekly reporting on marketing performance, including traffic generated by channel and efficiency and insights into weekly changes
  • Supports ad hoc or in-depth analytical requests related to performance or insights from paid marketing channels
  • Daily management of key levers within paid channel to meet monthly spend targets and performance objectives (sign ups, sample orders, rated carts, revenues)
  • Coordination with agencies engaged with executing campaigns on paid channels
  • Coordination with internal teams (content, merchandising, tech) to ensure all elements of paid campaigns are up-to-date, optimised, and fully functioning
  • Market analysis to understand opportunities for improved performance in new channels and within existing channels
  • Advising the team managing third party marketplaces on potential advertising opportunities
  • Creating and launching test campaigns, and using results to inform modifications to existing campaigns or creation of new ones
  • Support developing models to understand full CAC (customer acquisition cost) across all paid channels
  • What You Need to Know :

  • Analytically minded and comfortable with large amounts of data
  • Understand the dynamics and functions of various paid channels (search, display, social, affiliates)
  • Experience managing key platforms e.g. Google AdWords, Google Analytics
  • Understanding of the flooring / home improvement industry and our various customer and product segments
  • Ability to go between big picture and very detailed thinking
  • Inquisitive, eager to learn
  • Collaborative working approach across functions and agencies
  • Creative thinking
  • What You Must Have

  • High level of trust and a commitment to doing what you say you are going to do
  • An obsession for delighting customers
  • A passionate drive to deliver results and constantly raise the bar
  • An entrepreneurial spirit that embraces change and challenges with enthusiasm
  • Ability and desire to be scrappy, move fast and operate effectively in a rapidly changing environment
  • Innate motivation to learn and continuously develop yourself
  • High degree of empathy and the ability to see other’s perspective
  • Commitment to fearless communication
  • About BuildDirect

    Founded in 1999, BuildDirect is the innovative marketplace for purchasing and selling quality home improvement & flooring materials online.

    BuildDirect co-founders wanted to simplify the home improvement industry and give the power of choice back to the homeowner and home improvement professional.

    They wanted to provide those seeking to build or improve homes with an online marketplace to access the flooring products they want, at the prices they’d love, delivered on time directly to their doorstep.

    And today we do just that.

    Servicing North America, BuildDirect connects homeowners and home improvement professionals with sellers around the world, creating a much simpler and trusted shopping experience.

    The platform offers Pro’s and Homeowners the ability to purchase various volumes of flooring products direct from Sellers.

    This keeps costs low, often up to half the price found at big box stores or specialty retailers, and provides efficient direct-to-home (or jobsite) shipping of those products.

    BuildDirect Perks

  • Office located in the heart of the growing tech area of downtown Vancouver, with 360-degree views of the city, easy access to public transit, near 100’s of restaurants & bars, and onsite ping pong
  • Weekly fresh fruit deliveries and unlimited fresh coffee & tea
  • Newly renovated onsite gym, lockers, and bike storage
  • Unlimited vacation
  • Employee stock options
  • Extended health benefits (i.e., naturopath, massage therapy, acupuncture)
  • Annual learning benefit
  • Regular company-wide & team events
  • A culture of talented people, that like to have fun!
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