Digital Channels Manager
GlaxoSmithKline plc
Mississauga, Ontario , Canada
1d ago

This is 12 to 14-month contract


GSK Canada is seeking a Digital Channels Manager to join our team and accelerate our customer experience with Healthcare Professionals in Canada.

The Digital Channels Manager will serve as the digital channel expert within the Canadian LOC, leading the coordination and execution of eDetail, 1 : 1 emails, 1 : Many emails, GSKPro.

com updates, promotional webinars and other third party channels. This role will also require the analysis of digital analytics from the channels to uncover key insights for optimization and channel improvement


  • In this role, you will lead the project delivery of tactics across our core HCP GSK Channels (Veeva,, Email and Webinars with some opportunity for other third party channel experience as well) for your assigned brands
  • You have a result driven mindset where you are always seeking the quickest route to delivering projects and overcoming daily obstacles.
  • You will explore and implement process improvements for digital channel optimization and ensure flawless execution of digital projects
  • Partnering with Product Managers and MOC through the brand planning process to make Digital & MCM recommendations to support the Brand Strategy.
  • Leveraging digital analytics to make data driven decisions for your assigned brands.This includes optimization of current tactics and recommendations of new tactics.
  • This individual would be responsible for the following :
  • Strategy and ways of working

  • Integrate with the brand teams to build a solid foundational understanding of brand strategies and objectives and leverage this insight (as well as digital knowledge) to develop and implement a digital plan for consistent, successful local execution in different channels (web, iPad, email and / or webinars / virtual meetings) in partnership with the Marketing Operations Centre and leveraging Global to Local materials where applicable
  • Responsible for maintaining the global standards, design / style guides, business processes for the core HCP channels (e.
  • g., web, iPad, email, and / or webcasts / virtual meetings)

    Content & Insight

  • Work with brand teams to develop clear digital content strategy for core HCP channels
  • Leverage digital analytics to make data driven decisions and recommendations to brand teams on a monthly basis
  • Team management & Compliance

  • Work with MOC and brand teams to ensure quick and efficient delivery of digital tactics for the brand team
  • Understand and communicate regulatory and compliance risks to leveraging channel / platform solutions to meet business objectives
  • Work with other channel associates and managers to build cross brand efficiencies and best practices
  • What You Bring to The Team

  • A passion for developing compelling and engaging digital content
  • Can develop and execute structured project plans to a high standard
  • Effective problem solver, someone who can think through problems and develop solutions quickly
  • Open-minded and motivated by cross-culture and cross-geographical team working
  • Strong innovative mindset and awareness regarding opportunities to improve processes
  • Experience demonstrating influence without authority
  • Strong presentation skills
  • An understanding of marketing principles, brand planning cycles and strategy
  • Experience with copy approval and PAAB
  • Experience working with the Marketing Operations Centre is an asset
  • Experience with Digital analytics and insight generation is an asset
  • Comfortable in a rapid and changing environment
  • Demonstrated ability to manage complex issues, strong written and verbal communication skills; deep understanding and comfort in multichannel marketing
  • High level critical thinking and complex decision making required as well as good business acumen and understanding of marketing processes inside and outside the organization
  • Demonstrated ability to influence without authority and get results through others
  • Excellent communication skills (written and verbal) and ability to interact with all levels of end users and technical resources, as well as the ability to translate data insights for non-technical audiences
  • An ability to communicate well across all contexts
  • Excellent project management capabilities to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track
  • Ability to influence, challenge thinking and gain credibility with senior commercial leaders, across the business and with customers.
  • A track record of agility working with a diverse cross functional team with different social styles.

  • Marketing / Business Administration Degree
  • 3-5 years Digital Marketing Agency and / or Pharmaceutical Marketing experience required
  • Familiarity with copy approval processes and PAAB required
  • Experience working with and coordinating external agencies required
  • Project Management experience required
  • Skilled at working with other channel associates and managers to build cross brand efficiencies and best practices

  • Familiarity with Marketing Operations Centre ways of working and Veeva Vault (Content Lab) an asset
  • Experience launching digital tactics an asset
  • A demonstrated understanding of Digital Analytics and insight generation is an asset
  • Experience with Adobe Suite of Products (Adobe Experience Manager, Campaign, Analytics etc) an asset
  • Technically savvy with ability to learn new systems an asset
  • GSK is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals.

    GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at canada-recruitment

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