Digital Marketing Specialist
Toromont Cat
Concord, ON, CA
3d ago

Key Accountabilities

  • Monitor and analyze performance indicators on a weekly basis and recommend changes needed for the optimizations
  • Develop, implement, monitor, measure and optimize strategies for organic (SEO) and paid (SEM) indexation, email campaigns, newsletters
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Support the marketing and graphic design teams in developing digital strategies and manage platforms and their content
  • Identify trends and insights, analyze customer research, current market conditions and competitor information
  • Manage and optimize spend and performance based on the insights

  • Collaborate with agencies and other vendor partners
  • Key Qualifications

  • Bachelor's degree in Marketing, Communication, E-commerce or other disciplines deemed relevant
  • Minimum of 5 to 7 years of experience in a similar position
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Fluent in French and English would be advantageous
  • Toromont is an equal opportunity employer who recognizes and values diversity. Upon request, Toromont will accommodate any applicant with disabilities throughout the recruiting processes, including any required applications, interviews and / or assessments.

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