As the Strategic Marketing and Innovation team continues its transformative journey within the Parkland retail and commercial businesses, we are excited about opportunities to let data, customer insights & digital innovation drive our decision.
We are seeking an individual to join our team on contract and help us build trusted & valuable brands including highly recognized Ultramar, Chevron & On the Run.
As the Marketing Specialist, you’ll play an instrumental role in the execution of all activities around Parkland’s promotional programs to build brand awareness, generate inbound traffic and convert customers.
This includes promotional activities for JOURNIE Rewards, Parkland’s very own loyalty program.
The successful candidate will have the capability to be a plug and play resource to provide immediate value to the team.
You will seek for new ways to add value, consistently meeting and exceeding day-to-day needs of the diverse existing programs & promotions by ensuring all projects are completed on time, on budget and, with positive impact on the business.
Key Responsibilities :
Planning of marketing initiatives that align with business objectives and drives demand for products, services and solutions
Creation and execution of marketing campaigns via all forms of media, including but not limited to print, digital, web, email, social media, radio, etc.
Work with the integrated Marketing team, external agencies and vendors in the development and execution for all marketing materials and events
Manage projects across internal functional teams (i.e. marketing, merchandising, operations, legal, IT, finance, etc.) and external agencies / vendors to facilitate implementation of marketing campaigns
Manage multiple campaigns, including work back schedules, quotes, and budgets within defined approval process to ensure on time and on budget execution
Qualifications and Skills :
Bachelor’s Degree in Marketing, Advertising or related discipline
Minimum 5-7 years of experience in a marketing role in retail, advertising agency and / or similar industry
Ability to easily build and maintain relationships with stakeholders
Excellent communication, strong analytics & problem-solving skills
Strong organizational skills to manage multiple projects in a fast-paced environment with competing deadlines
Strong competency with Microsoft Office programs
Verbal and written fluency in French is not required but considered an asset
We Offer :
Participation in Parkland Pledge, an employee-driven charitable giving program.
Our Performance-based Annual Incentive Plan, an annual bonus awarding your performance.
A share in our success through the Employee Share Purchase Plan and 100% company matching.
Flexible medical and dental packages, a Health Care Spending Account, along with a supportive Employee and Family Assistance Program.
In-house learning and development opportunities, leadership training, international opportunities.
An employee referral program earn up to $2000 for your referral.
A focus on healthy living through wellness initiatives and an annual fitness reimbursement program.
Discount Programs and Educational Scholarship Programs for family members.
A safety focused work environment and ongoing safety training.
We thank all candidates in advance for their interest, however only those being considered will be contacted. Please note :