Content Strategist - 12 Month Contract
Vancouver, British Columbia, Canada
2d ago

The Content Strategist plays an essential role in growing talent in our business through collaboration and sharing best practices with the Brand team.

You know how to be curious about their opportunities and how to be real with feedback and support.

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your learner’s needs.

Our Lush staff live with purpose , finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife

Reporting to the Managing Editor, the Content Strategist undertakes the following RESPONSIBILITIES :

  • Leverage data, analytics and insights to oversee the strategic distribution of all customer-facing content across multi-channel touch-points, including but not limited to the Lush website, social media channels, video and digital light-boxes
  • Contribute to maintaining a master content calendar and work side-by-side with project managers to set deadlines, manage production and ensure delivery of scheduled content
  • Collaborate with SEM and UX specialists to ensure all digital content is optimized for search and driving organic traffic
  • Work closely with the Digital merchandising team to ensure tagging of all content is in place and has consistent naming conventions
  • Be an active participant in content planning sessions in collaboration with the Marketing Comms team, leveraging content performance analytics to provide feedback on the cadence and mix of content publishing based upon channel and team bandwidth.
  • Be at the forefront of the latest emerging trends, platform capabilities, industry developments and best practices related to content strategy and planning.
  • Understand the key business drivers for our content and contribute to campaign strategy by recommending content placement and promotion to reach our target markets
  • Set goals for content performance and report out on results across all channels on a weekly, monthly and quarterly basis, providing timely solutions to boost popular content and improve under-performing content
  • You bring the following QUALIFICATIONS :

    Required :

  • 5+ years experience working in a content marketing, content strategy or content management role
  • Strong knowledge of current SEO best practices, trends and tools
  • Expertise in social media platforms, including Instagram, Twitter, Facebook, Pinterest and YouTube
  • Strong collaboration and interpersonal skills
  • Extensive project management experience
  • Excellent written and verbal communication skills
  • Proficiency with Google Analytics, social analytics
  • Preferred :

  • Strong writing skills and an established portfolio of successful content
  • Bachelor’s degree in marketing, journalism or related field
  • A keen interest in emerging trends, best practices and techniques
  • Experience in the beauty / cosmetics industry or retail industry in general
  • Data driven and highly analytical
  • Bilingual (French or Spanish)
  • Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion, we are proud to be an equal opportunity employer.

    We thank all interested applicants; however, only qualified candidates will be contacted.

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