Our client, an established Real Estate Developer is looking for a Marketing Manager to support their growing business. This is a standalone role with a clear runway for career development within this growing business.
Marketing Manager, what the role encompasses
This position will report to the VP Sales & Marketing, and will focus on providing support to all sales and marketing aspects of the company’s real estate portfolio including operations, development, construction, and asset management, both corporately and on a project basis.
Project Management Support
Work with external Project Management team to provide support on project deliverables
Produce marketing materials and collateral including flyers, promotional packages, and price lists for internally managed projects
Coordinate onsite private and public events and provide support to external Project Management teams for project events
Proof and edit reports
Help produce business development proposals supporting acquisitions, finance, and development
Manage corporate databases
Provide support to the President’s executive assistant as it relates to marketing related skills and expertise for internal events, charitable initiatives
Work with VP Sales & Marketing in the creation of corporate marketing strategies and branded tools
Maintain a file system of document templates, an image bank of owned images, renderings and collaterals
Market Research and Reporting
Attend project launches and competitive sales offices, industry events, keeping updated on the status of current projects in the market through NHSLive and networking with industry colleagues
Provide team with regular updates on competitive offerings and relevant new home sales data
New home sales data reporting
Keep current on area demographics and psychographics and economic conditions
Be able to extract relevant data from StatsCan to report on macro trends
Maintain an e-blast calendar and schedule project and corporate e-blasts for internally managed projects and corporate initiatives
Design e-blast headers, footers, and templates using Lasso, InDesign and Photoshop
Update and send homeowner newsletters
Audit and update the corporate website on a weekly basis to ensure information is current
Coordinate with sales & marketing and development partners to ensure their websites accurately reflect our projects most current information
Track website analytics and produce a monthly summary report including recommendations for improvement.
Maintain weekly and monthly sales and marketing reports including collecting data from multiple sources internal and external databases reporting on leads, sales against forecasted goals.
Yearly summary reporting to track annual marketing spending by supplier and tactics, visitor traffic patterns and demographics from year-
to-year and make recommendations based on learnings
Conduct surveys using Survey monkey for each project (Quarterly) and corporately as required.
Track all positive and negative mentions of company and its executives. Report grievances and threats to the President in a timely manner
Coordinate Award submissions with internal and external stakeholders
Working with social media partners develop and maintain a social media content schedule for all Corporate and project accounts including but not limited to Instagram, Facebook, Linkedin, Twitter, Youtube
Marketing Manager, who you are :
Excellent organizational skills with the ability to manage multiple projects and priorities in a fast paced and regularly changing environment
Strong team player, outgoing with great people skills and initiative
Ability to work respectfully yet assertively with a team of senior level Managers / Directors / VPs
Expert in using latest communication tools and techniques. Google Analytics, Survey Monkey, Word Press, Hootsuite, Social Media Platforms
Ability to manage internal and external relationships with both creative and production-oriented individuals. Prior experience working with graphic designers, web designers, Interactive Marketing firms, signage / printing suppliers, media suppliers, and sales & marketing firms preferred.
Familiarity with Lasso and / or other database management tools
Experience researching and collecting data for the creation and completion of reports and presentations
Previous Sales and Marketing experience in the construction / development / property management industry
Understanding of Contract closing administration, Property Management, and / or other transactional elements within the real estate industry would be an asset.
Strong computer skills including Microsoft office and Adobe Suite, desktop publishing skills would be an asset.
Strong English language skills a must. Ability to communicate in Mandarin / Cantonese a plus
Salary & Benefits
Salary commensurate with experience, Benefits, Growth opportunities.
Similar Job Titles : Marketing Manager
Only applicants with the legal right to work in Canada can be considered for this opportunity.
We thank all those who express interest in this opportunity however only those short-listed we be contacted.