Job Title :
Cardinal Path Associate Director, Analysis & Insights
Job Description :
Cardinal Path, a brand within the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm.
We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.
Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others.
Cardinal Path’s mission is : To know. To Share. To be our Partners’ competitive advantage . Our company strives for a culture that reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.
The Associate Director on the Analysis & Insights team is responsible for developing and managing the delivery team to ensure consistency and repeated best practices, innovation and data-
informed decision-making. This role will be focused on leading a project team to ensure that analytics is delivering significant value to the client organization.
In addition, the Associate Director will be responsible for mentoring and managing a team of consultants, ensuring they deliver top-
quality work against established analytics best practices while at the same time, providing them an avenue of growth for their own skill expansion.
The Associate Director will also be expected to provide feedback and new ideas for Cardinal Path’s owned processes, both internally and for continued expansion of our client-
facing products and offerings.
Duties & Responsibilities
Educate client stakeholders on best practices and proper use of digital data and analytics to help them make informed decisions
Communicate complex digital data insights to the client to support decision making
Provide strategic perspectives and develop necessary frameworks for key areas (marketing effectiveness, attribution, governance, testing & optimization, personalization) for guidance and to promote organizational objectives
Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs
Direct the development of test methodologies based on analytics requirements
Proactively manage and foster client relationships by acting as a strategic advisor to the client; develop a keen understanding of the client’s business and marketing objectives to help promote and achieve their strategic data-
focused objectives, not only for currently-existing projects
Conduct regular client communication, expectation-setting, and management, as well as providing strategic future-forward direction
Proactively identify potential issues and provide solutions to correct any scope / budget deviations
Mentor all levels of consultants in the Analysis & Insights team, by creating professional development plans to help them grow in their data strategy abilities and to better understand how our Analysis & Insights offerings fit into the big picture for our clients
Develop client-facing management skills for all levels of consultants in the Analysis & Insights team, to help them hone their client communication abilities -
from through delivery of their work, up through discussions of scopes and expectation-management
Process & Practice Development
Work with the Analysis & Insights team to develop and apply data strategy thought leadership in ways that will deliver on our clients’ business goals in innovative ways
Develop ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability
Business Development & Account Strategy
Identify and cultivate new business opportunities across Cardinal Path’s various offerings (analysis & insights, digital marketing, data science) with existing and new clients, by promoting ideas that align with client’s business, consumer, and brand objectives
Conduct and actively use strategic client planning to identify growth opportunities
Participate in client pitches and provide scope, technical and subject matter expertise
Assist in developing and delivering proposals and statements of work, ensuring scope is clearly defined and costs match what is outlined in the project plan
5+ years working in the field of digital analytics and digital marketing - working in a client results service organization (advertising agency or management consultancy) is preferred
5+ years on-the-job experience with web analytics tools such as Google Analytics and Adobe Analytics, and experience in advanced web analysis methodologies, such as the following :
3+ years in an analytics management position, preferably focused on analytics support for online businesses
Experience in creating a culture of data-informed decision-making throughout an organization
Proven collaboration ability; can effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization
Strong knowledge of data collection processes from the technical side (i.e. tag management)
Ability to translate requirements into analytics strategies, integrate various data sources, and apply database marketing techniques (including targeting, segmentation and modeling)
Ability to stay aware and ahead of emerging technologies, industry, and regulatory changes - with a proven track record of prioritizing and implementing such changes within the organization
Experience in creating strategic measurement plans and technical documentation - full end-to-end support in implementation of analytics tools
Experience in creating and presenting analysis with insights to stakeholders / clients, utilizing advanced storytelling skills
Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
Expert Excel skills (pivot tables, conditional formatting, advanced formulas)
Digital analytics tool certifications (Adobe Analytics, Google Analytics, SAS, SPSS, R, Tableau, etc.) preferred
Bachelor’s degree, advanced degree preferred
We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client’s’ bottom line.
Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
Location : Vancouver
Brand : Cardinal Path
Time Type : Full time
Contract Type : Permanent