Social Media Analyst
Valnet Inc.
Montreal, Quebec, Canada
4d ago

Location : Montreal, Full Time, Mid-level experience.

Who we are :

Valnet Inc. is a digital media company that specializes in content distribution. Valnet has rapidly grown to become a leader and global trendsetter in content creation and distribution.

A place of cutting edge innovation and fierce digital content experts, Valnet is taking editorial and video publishing to the next level.

Our overarching vision and mission statement : distribute editorial and video content to millions of viewers daily across our websites, YouTube Channels, and Social Media platforms.

The position :

Valnet is looking for a business-savvy and highly analytical Social Media Analyst to oversee the Facebook operation and strategy for key pages on our publishing network, such as : ScreenRant, TheGamer, GameRant, or CBR.

In this role, you will track content performance and user data to determine the best content for our Facebook audience and coordinate with the editorial team to generate content our readers will love (and share) on social media.

If you are an expert in social media, driven, process-oriented, and seeking a position that lets you manage a highly-engaged audience of 1 million+ followers (and counting), then this is the ideal job for you.

Why choose us :

At Valnet, we believe success happens when creativity sparks your passions. When we’re not hitting content goals and changing the landscape of online content distribution, we enjoy the many perks of a sweet life at Valnet : a fully-stocked kitchen, catered breakfasts and lunches, quarterly 5 à 7, sports activities and more company-wide events!

Our team is ambitious and dissolves the boundaries between work, fun, and achieving milestones! As such, Valnet offers unrivaled opportunity for performance-oriented and excitable career-seekers.

Our culture is based on the belief that hard work and innovation deserve an inspiring workplace with great perks such as 50% off your gym membership and many opportunities for generous performance-based incentive structures!

What you will be doing :

  • Build and implement social media processes to ensure successful completion of goals and big picture mandates.
  • Introduce new strategies for building engagement, traffic return, CTR, and community on the page.
  • Establish process guidelines by publishing the majority of our FB posts : optimizing blurbs, images, and article selection in accordance with engagement data.
  • Develop training programs to share knowledge and produce junior social media experts on your team.
  • Monitor FB performance on a per-post basis and adjust strategy accordingly throughout the day.
  • Track trends and top article patterns to inform the editorial team of content we should create for FB.
  • Coordinate with the editors to post breaking news and trending article content in real time.
  • Approve daily memes / video submissions, seek out fun content to share, and oversee creation of custom content.
  • Create daily, weekly, and monthly reports to ensure site executives and editors understand FB page performance.
  • What you need to succeed :

  • Excellent understanding of social media platforms and strategy - especially Facebook.
  • Experience building and managing a large Facebook page audience - fluent in all things social media.
  • Adept data-analysis, reporting, and implementation skills.
  • Superb knowledge of Movies / TV / Comic Books / Gaming.
  • Open-availability and willingness to check-in during evening / weekends.
  • Excellent English communication skills.
  • You may also know this role as : Business Analyst (Social Media), Digital Media Analyst, Social Media Insights & Analytics Specialist, Social Media Strategist, Social Media Specialist.

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