Marketing Manager - Account-based Marketing
Toronto, ON, CA
2d ago

Job Type : Permanent

Primary Location : Toronto, Ontario, Canada

All Available Locations : Ottawa; Toronto

External Posting Description

This position will support our national account-based marketing program for Deloitte. Working with the the firm’s account-

based marketing lead, and key stakeholders within the business, you will be responsible for strategic program support, marketing campaign development, and implementation of the firm’s related go-

to-market strategy for our priority accounts.

The candidate is self-motivated, energetic, driven for success and results oriented. You will support and execute strategies for elevating Deloitte’s presence and strengthening the firm’s brand and revenue opportunity generation.

Additionally, you will work closely with the local marketing representatives across the country, lead Services marketers, as well as global counterparts to ensure plans align and are executed with a view to achieving both individual account’s and the firm’s overall business growth objectives.

Responsibilities may include :

  • Develop, implement and monitor unique account marketing programs for major strategic clients
  • Support the tracking, monitoring and evaluation of marketing activities and accomplishments with lead generation, relationship and brand building as end objectives
  • Build strong relationships with key business and marketing stakeholders to ensure business alignment
  • Contribute innovative marketing ideas and solutions that support long-term growth of the firm, and that align to unique priorities of account teams
  • Help maintain marketing budget and utilize sound marketing methods to ensure programs are implemented cost-effectively and implemented to achieve desired goals for building revenue, relationships and reputation
  • Liaise with counterparts from other Deloitte member firms (including the UK, Australia, and U.S.) and with Global to identify areas of collaboration and to share best practices
  • External Posting Qualifications

  • Minimum five years of marketing / communications, and / or business development partnering experience, with a focus on strategy, planning and implementing integrated marketing communications campaign programs designed to drive lead generation and build relationships
  • Prior sales or sales enablement experience is an asset
  • A minimum of a Bachelor's Degree in Communications, Marketing or Business
  • Experience in supporting and developing marketing and communications strategies that are aligned to business strategy and sales
  • Experience and understanding of client-centric marketing
  • Experience with developing the following marketing communications tactics :
  • Conference / bespoke event / tradeshow management (world class marketing events)
  • Thoughtware / sales collateral / content production
  • Direct mail / contact programs
  • Media relations
  • Digital marketing (email, web and paid social); and
  • Internal communications
  • Experience working and presenting to senior leaders and leadership teams
  • Ability to work with all levels of an organization
  • Ability to work closely with business development and account management professionals
  • A commitment to flexible work hours and some travel
  • An understanding of market segmentation and customer relationship management / databases is required
  • Ability to work and manage external suppliers is key
  • Proven abilities with demand generation, lead tracking, and ROI
  • Industry background in professional services is a definite asset
  • Strong negotiation skills
  • Self-starter, independent and proactive
  • Ability to develop, share and adopt innovative approaches and best practices,
  • Strong project management skills. Must be detail oriented, organized and able to juggle multiple tasks and timelines
  • Excellent interpersonal and client service skills, with ability to develop contacts
  • Strong communication skills, both verbal and written (English required, French would be an asset but not required)
  • Successful performance in a matrix environment
  • Get your career off to a great start. What impact will you make?

    We’re always looking for people with the relentless energy to drive and push themselves further to find new avenues and unique ways of reaching our shared goals.

    At Deloitte, we know that being the undisputed leader means empowering our people to be the very best they can be so they can make an impact that matters for clients, colleagues and the community, and for their own careers.

    We offer a truly differentiated talent experience that empowers our people with unlimited opportunities to do meaningful work and to grow, learn, and lead at every point in their career.

    Deloitte’s newly designed offices offer unique workspaces that strengthen connections, inspire innovative ways of working, and provide the necessary tools to help you make an impact that matters.

    And with our global reach and network, you’ll always be part of the Deloitte community.

    Once Deloitte, always Deloitte.

    Lead yourself. Lead a team. Lead the firm. It’s all possible at Deloitte.

    Deloitte is one of Canada’s leading professional services firms, providing audit, tax, consulting and financial advisory services across Canada.

    At Deloitte, we combine industry insight with a deep understanding of today’s local and global business challenges to give our clients the intelligent, practical and principled solutions they need to resolve both today’s and tomorrow’s challenges.

    Let Deloitte show you how to push your career to the next level. And let your story unfold.

    Deloitte is an inclusive employer dedicated to building a diverse workforce. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process.

    Please advise the Recruiter to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

    We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.


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