Spécialiste Marketing Numérique - Sports Experts
Canadian-tire
Laval, Quebec
4d ago

Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians fromcoast-to-coast dates back to 1922. Our vision is to become the #1retail brand in Canada by 2022 and we are focused on innovating and makingimportant investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive changeacross the business and boldly help shape Canada’s retail industry.

As westrive to be at the forefront of a complex and vastly changing retail industry,it is an exciting time to join the Canadian Tire family of companies.

Sports Experts Digital Marketing Specialist

Reportingto the Digital Marketing Manager, the candidate will actively contribute to thesuccess of the Franchise division's digital marketing activities.

They will beresponsible for the implementation of strategies and digital media for allplatforms.

What you’ll do

  • Responsible for SEM development and Display strategies in collaboration with the media agency
  • Manage Google Ads and Bing Ads accounts (advertising copy, auctions, etc.) in collaboration with the agency
  • Optimize advertising on the different social and display platforms
  • Responsible for digital investment reports
  • Responsible for the continuous optimization of digital investments
  • Responsible for scheduling media campaigns in Business Manager and optimizing placements according to the media strategies to be determined
  • Actively participate in uploading YouTube and IG TV content as well as strategy development for these channels
  • Actively engage with channel managers in developing the best strategies and tactics for digital media
  • Assist in the process of delivering digital platforms to external partners (DRM, SEM and others)
  • Act as a lead with Affiliate platforms and seize every opportunity to grow online sales
  • Responsible for the Google suite (GTM, Google search console, Google Merchant Center, etc.)
  • Develop and produce sales reconciliation documents for affiliate partners
  • Analyze and optimize advertising campaigns with the media partner
  • Who you are

    We arelooking for individuals who are :

  • Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
  • Action oriented, and comfortable taking calculated risks to better serve our customers and business
  • Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
  • Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
  • Inclusive leaders who build and develop teams that effectively anticipate and respond to disruption, while consistently delivering strong performance
  • If you’recurious, ready to take on new challenges and open to doing things differentlyto help us evolve rapidly, then this is definitely the place to be

    What you bring

  • Bachelor's degree in Marketing / Communication / eCommerce
  • 3-5 years working experience in digital channels
  • In-depth understanding of consumer online behaviour and new digital trends
  • In-depth knowledge of Google Ads, Facebook Ads & Bing Ads
  • Working experience in an advertising agency on major accounts is an asset
  • Must be bilingual (oral and written)
  • Knowledge of the professional retail environment
  • Ability to work under pressure.
  • Good priority management skills and ability to work independently
  • Knowledge of Facebook Insight, Google Analytics (SEO, SEM) and websites
  • Help us boldly shape retail in Canada

    Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians fromcoast-to-coast dates back to 1922. Our vision is to become the #1 retailbrand in Canada by 2022 and we are focused on innovating and making importantinvestments in our business, especially when it comes to our people.

    To reachour goal, we need the best talent to help us evolve and drive change across thebusiness and boldly help shape Canada’s retail industry.

    As we strive to beat the forefront of a complex and vastly changing retail industry, it is anexciting time to join the Canadian Tire family of companies. #LI-MM2

    Apply
    Add to favourites
    Remove from favourites
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form