Marketing Manager - Campaign Management
Toronto, ON, CA
3d ago
source :

Job Type : Permanent

Primary Location : Toronto, Ontario, Canada

All Available Locations : Toronto

External Posting Description

Deloitte's in-house marketing agency is seeking a Campaign Manager with a primary focus on supporting the Deloitte Greenhouse.

This role will also include managing other campaigns as needed by the Agency. As a Campaign Manager, you will be part of an overall internal marketing agency, responsible for end-

to-end support of marketing initiatives.

  • This individual will have oversight for the project management and execution of business driven marketing campaigns on time, on schedule and on budget;
  • working in close collaboration with our shared services agency teams to deliver world-class campaigns to the client / business.

    This individual will collaborate closely with the Greenhouse Manager who is responsible for setting the strategic marketing and communications direction and marketing plans.

    Working closely with the Manager and national Greenhouse leaders, you will execute strategies for elevating Deloitte's presence and strengthening the firm's brand and revenue opportunity generation.

    Additionally, you will work closely with the local marketing representatives across the country, as well as global counterparts to ensure plans are aligned and executed with a view to achieving the firm's overall business growth objectives.

    As, part of Deloitte's in-house agency, this campaign manager will report directly to the Senior Manager leading the Campaign Management team, with day-

    to-day campaign reporting to the Greenhouse Marketing Lead.

    Responsibilities :

  • Assist the GH Marketing Lead as a trusted advisor and work with the leaders to execute a full complement of marketing initiatives to drive growth and enhance market positioning, which may include :
  • Help develop strategic marketing campaigns aligned with the business plans and priorities; developing the campaign brief, with input from the Marketing Lead, including market position, messaging and content strategy for each campaign
  • Execute go-to-market campaigns to support market expansion, revenue opportunity generation and brand visibility
  • Manage major marketing initiatives, which requires collaboration with the broader Agency teams in areas such as digital, creative and media
  • Track, monitor and report ROI on all major marketing activities / campaigns, including but not limited to revenue opportunity generation within total cost to firm, cost of sale and cost per contact parameters
  • Help with campaign management of National campaigns with the regional marketing teams for local dissemination
  • Act as the go-to for GH marketing activities
  • Identify and leverage existing major firm events and programs where alignment to the business makes sense
  • Liaise with marketing counterparts from other Deloitte member firms (including the UK, Australia and U.S.) and with Global to identify areas of collaboration and to share best practices
  • Work closely with Resourcing team to manage resourcing needs of the campaign
  • Collaborate / coordinate with appropriate resources, including subject matter specialists, service area leaders, client service professionals and account developers, marketing and communications personnel, knowledge managers, and various shared services, to execute and / or leverage integrated marketing programs
  • Develop and manage budgets for go-to-market campaigns and initiatives, with measures to capture campaign success against planned KPIs
  • Champion a number of national initiatives including CRM adoption
  • Contribute to national marketing leadership, management and geographic peer network.
  • External Posting Qualifications

  • Minimum six years of marketing / communications experience, with a focus on strategy, planning and implementing integrated marketing communications campaign programs designed to build relationships
  • A minimum of a Bachelor's Degree in Communications, Marketing or Business
  • Experience in executing marketing and communications strategies that are aligned to business strategy and priorities
  • Ability to keep the business focused on priorities and differentiate between the important and the less important
  • Budget planning experience
  • Omni-channel marketing experience
  • Experience in innovation, analytics or digital subject matter
  • Strong storyteller
  • Strong digital marketing experience, outside of the box strategies for online and social
  • Ability to work with all levels of an organization
  • Commitment to flexible work hours and some travel
  • Understanding of market segmentation and customer relationship management / databases
  • Familiarity with demand generation, lead tracking, ROI is needed to be successful
  • Strong negotiation skills
  • Self-starter, independent and proactive
  • Demonstrated project management skills
  • Excellent interpersonal and client service skills, with ability to develop contacts
  • Campaign Manager / Account Manager experience preferred
  • Get your career off to a great start. What impact will you make?

    We're always looking for people with the relentless energy to drive and push themselves further to find new avenues and unique ways of reaching our shared goals.

    At Deloitte, we know that being the undisputed leader means empowering our people to be the very best they can be - so they can make an impact that matters for clients, colleagues and the community, and for their own careers.

    We offer a truly differentiated talent experience that empowers our people with unlimited opportunities to do meaningful work and to grow, learn, and lead at every point in their career.

    Deloitte's newly designed offices offer unique workspaces that strengthen connections, inspire innovative ways of working, and provide the necessary tools to help you make an impact that matters.

    And with our global reach and network, you'll always be part of the Deloitte community.

    Once Deloitte, always Deloitte."

    Lead yourself. Lead a team. Lead the firm. It's all possible at Deloitte.

    Deloitte is one of Canada's leading professional services firms, providing audit, tax, consulting and financial advisory services across Canada.

    At Deloitte, we combine industry insight with a deep understanding of today's local and global business challenges to give our clients the intelligent, practical and principled solutions they need to resolve both today's and tomorrow's challenges.

    Let Deloitte show you how to push your career to the next level. And let your story unfold.

    Deloitte is an inclusive employer dedicated to building a diverse workforce. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process.

    Please advise the Recruiter to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.

    We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.

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