Reporting to the Registrar & CEO, the Director of Communications is a key member of APEGA's Executive team, contributing to the overall planning and strategic direction of APEGA, and responsible for the development and oversight of strategic communications that align with, support, and clearly deliver on APEGA's strategic priorities and operational plan.
As the organization's most senior communications leader, this position is responsible for leading a team of communications professionals that is focused on effectively communicating relevant and valuable information to members, permit holders, external stakeholders (including the general public), and staff.
The Director of Communications must consistently demonstrate a high standard of excellence for communications, outreach, and stakeholder relations, and ensure that organizational messages are coordinated, strategically positioned, and effectively communicated to advance APEGA's regulatory and member-focused objectives.
This position is responsible for APEGA's brand and reputation management across all communication channels and building awareness (with members, and internal and external stakeholders) of APEGA, its role as a professional regulatory body, and of the engineering and geoscience professions in Alberta.
Develops and oversees the strategic and operational communications planning for the Communications department. Oversight of research on best practices, additional service and product offerings, with a view to expanding services and building an even more robust, relevant Communications department.
This includes communications policy, process, and standards development.
Oversees the execution of the communications business plan and provides leadership, development, guidance, and mentorship to the Communications team to ensure effective and efficient systems are in place that meet strategic and operational goals and objectives.
Develops and monitors budgets and fiscal plans in line with the APEGA's fiscal framework for the department.
Ensures that communications approaches, services and products are focused on the continued growth, engagement, and well-
being of APEGA and the engineering and geoscience professions today and into the future.
Acts as media spokesperson and provides advice, guidance, and access to media relations training to other spokespeople who will be speaking to the media and for media events.
Provides opportunities and strategies to ensure the media relations activities are carried out effectively. Directs and oversees media monitoring and preparation of briefing and background materials, and issues / inquiry responses for the CEO, executive and management group.
Oversees the timely and appropriate preparation of print and electronic communications materials such as news releases, speeches, presentations, brochures, newsletters, videos, social media, APEGA websites (including main and microsites), and member-
focused content such as The PEG digital magazine and e-PEG newsletters.
Provides overall direction on materials expectations and the final review of materials for quality, accuracy, timeliness, cost, and adherence to APEGA's brand, style and visual identity guidelines.
Develops partnerships and linkages with internal and external stakeholders to maintain their awareness of APEGA and relevant initiatives.
Oversees relationship management from a communications perspective with media representatives, government officials, members, permit holders and stakeholders, advertising agencies, etc.
Oversees corporate internal communications support to all areas of APEGA.
Positions the Communication department's business strategies and business plans within the context of APEGA's organizational strategy and operational plan to further enhance team member understanding and engagement
Provides thought leadership on APEGA's strategic direction and business plan. This includes direct input into overall strategic and business planning for the organization.
Provides recommendations and actively engages on APEGA's Executive Committee to support the CEO's strategic and operational objectives and activities.
Develops, collaborates, coordinates and supports APEGA's planning activities, including business performance metrics for the Communications department.
Provides expert-level communications advice directly to the RCEO and executive team and divisions across APEGA on brand and reputation management, social media, media relations, crisis communications, sponsorship management, issues management, communications planning, marketing, advertising and publications, as well as support on matters related to internal or external developments or issues that affect APEGA.
Fosters a positive working environment within the organization and Communications Division that supports communication, collaboration and high performance as well as staff engagement, satisfaction and professional development.
Participates on and contributes to the development and implementation of cross-department and / or divisional committees, working groups, projects teams, and other initiatives that support the strategic objectives of APEGA from both an executive and communications perspective.
Skills & Attributes
Strategic communications best practices (broad understanding of communications strategy, both practical and theoretical)
Extensive understanding of different communication tools and products (digital, traditional, etc.) such as media relations, social media, print and graphic design, advertising, branding and reputation management and marketing.
Broad understanding of stakeholder relations and strong knowledge of the public consultation process.
Understanding of government relations, including knowledge of Alberta's political system, processes and government structures
Thorough understanding of professional self-regulation concepts and approaches
Exceptional communications planning skills; communications strategy development
Advanced writing, editing and presenting skills that demonstrate Executive-level style, tone and delivery
Media relations skills
Departmental business planning and budgeting skills
Familiarity with website Content Management Systems and workflows
Understanding of digital advertising, Search Engine Optimization, and overall digital communications
Basic understanding of graphic and visual design concepts
Bachelor's degree in Communications, or diploma in Communications, Public Relations, English, or a related field with applicable experience
Professional membership and designation with the Canadian Public Relations Society (CPRS) and / or the International Association of Business Communicators (IABC) would be considered an asset
7 to 10 years of broad communications management experience
Demonstrated strengths in communication approaches, strategies and planning, and leadership of a high performing communications team in support of member-based organizations
Demonstrated ability to create a working environment that enables staff to achieve results and builds organizational capacity for the future
Demonstrable experience in a professional regulatory body would be an asset