Job Summary Develops, leads and implements communication and marketing design, projects, and activities to promote the value of the Library.
Participates in an integrated and coordinated approach to developing communications strategies and policies. Organizational Status Reports to the Director, Communications and Marketing and works collaboratively within the Library Communications and Marketing team.
Maintains strong working relationships with Library staff, and with campus-wide service providers and other campus communicators.
Work Performed 1. Plans and implements well-coordinated, effective communication and marketing plans and vehicles for the Library.
Drafts strategies and policies to ensure alignment on internal and external communication and marketing guidelines, shares best practices, and maintains UBC brand standards.
2. Responsible for researching, writing, editing, and curating content and preparing communication plans, advertising copy, reports, articles, announcements, scripts and remarks and news releases.
Consults with content providers and Branch / Unit Heads on messages, audience, delivery and best practices for internal and external communications.
Determines the appropriate communication channel and distribution of messages.
3. Generates campaigns, public relations, and marketing activities designed to raise the profile of the Library to faculty, students, researchers and community users.
Identifies and coordinates opportunities with other campus communicators to cross-promote the Library effectively across campus.
4. Creates and executes annual and special events in support of the Library's strategic vision and objectives. Coordinates logistics, develops event briefs, creates event materials, and provides on-
site event assistance. Events may include annual staff events, Library staff and external Town Halls, donor events, informal and ad-
hoc events, orientations, exhibitions, and campus partnership events.
5. Designs and produces effective and visually appealing communications and promotional materials and digital assets to support the needs of Library branch clients.
Materials include digital and physical signage, newsletters, presentations, campaign materials, promotional products, and exhibition collateral.
Coordinates photo and video shoots as needed at branch locations and other sites. Works with external vendors where needed to produce materials.
Produces video clips, takes photographs and utilizes various media platforms to promote and market the Library's programs, services and collections.
Ensures communication and marketing materials are compliant and align with the UBC brand.
6. Solicits, curates, and develops internal communication stories for distribution to Library employees through staff newsletters, events, and the Intranet.
Supports various internal communication goals and priorities.
7. Curates, creates, and implements a range of digital communication tactics to support the Library's various digital channels including digital signage, websites and portals, social media channels, and the Intranet.
Provides ad-hoc training for new Library staff where needed on best practices around social media and web content management.
8. Develops, analyzes, and shares communication and marketing metrics with the team and others. Creates infographics and other visual aids to amplify data-
driven stories and case studies. Works collaboratively with other campus analysts where needed.
9. Participates in regular editorial team meetings. Liaises where needed with UBC Marketing and Communications, Public Affairs and other campus communicators.
Supports and adheres to the Library's aspirational values as a staff member.
10. Represents the Library Communications and Marketing team on various committees and via opportunities that require / request Library representation.
11. Cultivates strong relationships with internal clients and helps maintain the reputation of the Library Communications team through professionalism and positive contributions in meetings, both in the Library and on campus.
12. Performs other related duties. Supervision Received Reports to the Director, Communications and Marketing. Supervision Given May manage and coordinate the work of staff where needed.
Explains work procedures to new or inexperienced staff. May direct the work of internal and external service providers. Consequence of Error / Judgement This role exercises initiative and judgement in establishing priorities and carrying tasks through to completion, and must demonstrate tact and discretion.
Works independently and as a team member within established guidelines and standards. Work is reviewed in terms of achievement of defined goals.
Makes decisions regarding writing and editing communication materials, and communications projects and service contracts.
The Communication & Design Specialist works with all groups within the Library to serve the communication needs of the Library community.
Error in the performance of duties or inappropriate disclosure of confidential information may adversely affect the image and reputation of the Library.
The performance of this position can have a major impact on how the Library is perceived by its internal and, by extension, the external community.
Qualifications Undergraduate degree in a relevant discipline. Knowledge of graphic and web design principles required. Minimum of five years experience or the equivalent combination of education and experience.
Prior work experience in agency or internal client environment preferred. Membership in IABC, CPRS, BCAMA or BCAIM preferred.
Prior communications and marketing experience preferred. Experience in developing and coordinating print and digital projects.
Demonstrated working knowledge of graphic and web design principles required. Experience planning successful events for internal and external audiences, working with staff committees and volunteers where needed.
Demonstrated experience working with social media tools in an organizational and / or corporate environment to engage audiences including Twitter, Facebook, Pinterest, YouTube, and LinkedIn.
Demonstrated experience using content management systems, such as WordPress. Experience in creating and delivering messages in various platforms using tools such as video cameras, podcasts, SlideShare and webcasts.
Experience with assessing and analyzing data to make informed decisions. Familiarity with analytics programs for social media platforms an asset.
Ability to effectively use email, word processing, spreadsheet, presentation software at an advanced level (Office 2010 preferred).
Ability to use desktop publishing software at an advanced level (Adobe Creative Suite - Adobe Illustrator and InDesign required) to develop effective marketing and communication materials.
Ability to conduct needs analyses, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources.
Ability to effectively manage multiple tasks and priorities. Ability to prioritize and work effectively under pressure to meet deadlines.
Ability to maintain accuracy and attention to detail. Ability to communicate effectively verbally and in writing. Ability to develop and deliver effective presentations.
Ability to compose correspondence, reports, presentations and other written materials using clear concise business English.
Ability to adapt writing styles for various purposes, for different media requirements and for different audiences. Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds.
Takes initiative in learning about language and issues relating to equity and diversity. Ability to develop and maintain cooperative and productive working relationships and engage in workplace culture.
Ability to recognize and appreciate the contributions of colleagues. Committed to demonstrating respect to colleagues at every level by trusting in their abilities and knowledge to perform their roles and earning respect through meeting commitments.
Models and demonstrates good communication through active listening and appreciative inquiry and open to providing and receiving timely, constructive feedback.
Listens to, encourages and expresses creative and innovative ideas. Open to experiment and improvise with new ways of approaching processes, tasks or problems.
Ability to work effectively independently and in a team environment. Ability to exercise tact and discretion.