Digital Marketing Specialist
The Travel Corporation
Toronto, Ontario
4d ago

The Role

As the Digital Marketing Specialist, you will perform a multi-faceted role which will develop and execute the overarching digital media strategy and planning for our consumer campaigns.

With a pent up market ready to go, you will be comfortable being on the tools as we continue our domestic push and prepare for our international return! Along with Contiki, you will also work across our Trafalgar and Costsaver brands.

Reporting into the Head of Marketing and working closely with the wider Marketing team and our Direct Sales team, this is a Full-Time role (flexible working options available between home and office).

  • Your responsibilities will include but are not limited to;
  • Alongside the Head of Marketing, define the regional digital media strategy
  • Execute development of digital campaign creative alongside our in house Digital Designer and developer
  • Direct management and execution of paid media plans that support global and regional consumer direct and brand campaigns across following areas;
  • Paid Social prospecting and remarketing (Facebook, Pinterest, Instagram, Snapchat)
  • Display marketing with DV 360
  • Management of SEM campaigns with internal agency
  • Produce weekly digital reports including channel activity and site usage
  • Ensure regional consumer websites and pages are kept up to date, briefing global teams on changes to landing pages. Identify tests and optimisations alongside global teams, implementing CRO tests.
  • Fix or report website content and technical issues as required

  • Maintain knowledge of new digital channels, researching and testing to optimise online conversion
  • The Superstar

    You will be passionate about all things digital with a hunger for continuous improvement, always on the look out for ways to stay ahead of the curve in the ever changing digital landscape.

  • The ideal candidate will;
  • Bring a minimum of 4 years experience in a similar role, with the results to back it up
  • Be confident in the development of strategy, management and delivery of successful campaigns
  • Demonstrated experience with Facebook Business Manager
  • Demonstrate solid understanding of site testing, analytics and optimisation
  • Have experience with Google Marketing Stack (Google Analytics, DV360, DCM etc)
  • Be comfortable with CMS platforms and email delivery platforms (Sitecore and Salesforce marketing cloud experience preferable)
  • Candidates with previous digital agency experience and / or a travel and tourism background will be highly regarded.

    What's in it for you!

  • Join a truly global company and advance your career - there is room for expansion in this role
  • Supported training and development to grow your skillset
  • Flexible work options available
  • Generous travel discounts domestically and internationally for you and your family / friends
  • Fun and welcoming environment with regular social and networking events
  • The Brands

    When Contiki was born back in 1962 the story began with a van and a group of travellers they had the spirit of adventure and the passion to make every second count.

    That ambition started our journey and continues to drive us today.

    We’re founded on an insatiable appetite for discovering new things in every corner of the world and developing lifelong friendships along the way.

    We truly believe we exist to connect young travellers to the time of their lives. All in all its about making every second of being young count.

    At Trafalgar , we are bound together by our longstanding travel legacy and commitment to providing exceptional service to each and every guest.

    Travel is inextricably in our blood, and it’s this passion for what we do that is felt throughout our family and wider teams.

    From our humble beginnings under the gaze of Nelson’s Column in London’s Trafalgar Square, we now boast over 300 unique trips all of which are fuelled by a shared passion to create human connections around the world.

    With ties to more Local Specialists, hoteliers and suppliers than any other guided Holiday Company; we understand how important it is to work with those who know the destinations best.

    After all, it’s the people and places we’ve known since 1947, with feedback from over five million guests, that fuel our innovation to craft Simply The Best trips.

    Keen to join the Trafalgar Tribe ?

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