eCommerce Content Specialist
Spin Master
Toronto, Ontario, M5V 3M2
6d ago

Job Description

The Role : When shopping online, do you pour through all the details that retailer pages offer? Do you have a creative mind and a passion for toys, games, and entertainment?

Do you have an understanding of persuasive copywriting for the online marketplace? Do you have a visual eye with strong attention to detail?

Are you an innovator who loves to have fun, and thrives in a fast-paced, team environment? If so, we want YOU to join our E-Commerce Marketing team!The eCommerce Content Specialist is a newly created position to help us grow our e-commerce sales within our Boys and Preschool GBUs with brands such as PAW Patrol, Bakugan, Monster Jam, and more.

As a valued member of the E-Commerce Marketing team position will work cross-functionally in a highly visible role to plan, create, and execute best-in-class online marketing content across numerous different sales channels.

This role will be responsible for aiding the process to convert online shoppers into buyers through informative, creative, and dynamic product content, and requires a deep understanding of the ongoing changes of online consumer behavior.

Using experience in driving website traffic, cultivating leads, and turning site visitors into buying customers this role will be an integral part of our company’s growth in the online marketplace.

What we can expect from you :

Write / edit clear, concise, clean, and SEO optimized copy for new online accounts with a focus on listings as well as existing listings

Optimize copy on frequent basis to incorporate new keywords into copy for best searchability

Create compelling A+ / Enhanced product detail pages with GIFs and video content

Management of all related content within content management system (Salsify)

Collaborate with photography and brand teams to ensure best-in-class product / lifestyle imagery

Work with translation team members to ensure international translations are created where needed to support ecommerce initiatives and growth with affiliate offices and countries

Create and design Amazon Brand Stores adhering to brand style guides updating on a seasonal basis or as required

Work with brand teams to provide insights into ecommerce opportunities and challenges within their product lines

Prepare, analyze, and communicate reports to sales and internal teams regarding results of digital and e-commerce initiatives

Regular communication with IT / Sales / Marketing / Photography

Provide backup support for management of website content systems

Attend sales summits and toy fairs as required

Handle multiple and competing priorities and assignments

Other duties as assigned

Who’s a good fit for this team :

Expert copywriting skills and SEO certified with a focus on Amazon

Experience with Amazon Vendor Central, Helium 10, Syndigo / Webcollage

Experience with content management tools and marketing automation programs

Ability to handle multiple and competing priorities and assignments

Experience with various Microsoft Office programs (Excel, PowerPoint, etc.)

Experience with SAP and Salsify

You should apply if you have the following :

3 - 5+ years e-commerce copywriting experience

University degree

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