On behalf of our client in the Banking Sector, PROCOM Toronto is looking for an Associate Manager - Search Engine Optimization (SEO).
Associate Manager - Search Engine Optimization (SEO) - Job Details
Manage the execution, optimization and performance of digital marketing programs, delivering subject matter expertise in organic search and onsite content strategies, insights generation, measurement and reporting.
Leverage consumer insights to develop always-on content (e.g. digital ads, videos, targeted and personalized messages), push messaging (app notifications).
Analyze SEO performance and look for ways to continually optimize and drive the business forward.
Focus on public sites, but consider the entire digital consumer journey and ensure content integration points are optimized across channels, including social and mobile.
Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance
Produce and manage keyword research, technical, content and SEO audits - analysis and optimization recommendations
Engage with agencies, vendors and key internal partners to deliver best-in-class SEO strategies and programs
Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for the businesses
Contributes to integrated marketing strategies and plans, including annual forecast
Ensure compliance with process and governance control requirements
Contributes insights on performance and reporting of results for all SEO and content, relative to YoY and forecast.
Stay on top of industry trends and all applicable technologies, including developments in SEM, Social media, SEO, Display and online consumer behavior.
Associate Manager - Search Engine Optimization (SEO) - Mandatory Skills
5-7+ yrs exp. in Digital marketing & expertise in SEO & digital content strategies & execution
Exp. managing performance marketing campaigns through digital, focusing on SEO & driving performance through digital experiences
Exp. with digital acquisition campaigns in an always-on env. & demonstrating results with driving incremental improvements
Exp. managing content development, content strategies, producing & managing agile content & guiding agency partners in the production of content, in responsive & mobile environments
Exp. engaging in agency & vendor relationships.
Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-
to-end effectiveness across digital marketing touch points
Exposure to utilizing digital marketing technology to drive personalized & targeted experiences across touch points in owned digital channels
Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet
Business acumen : strategic thinking, business process development, analytical and problem solving skills.
Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing.
re-evaluation of priorities.
Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
Associate Manager - Search Engine Optimization (SEO) - Nice to Have Skills
Understanding of financial institutions product offerings
Associate Manager - Search Engine Optimization (SEO) - Assignment - Start Date
ASAP - 12 months to start
Associate Manager - Search Engine Optimization (SEO) Assignment - Location