Associate Manager Search Engine Optimization (SEO) & Content Marketing
Procom
Toronto, ON Canada
6d ago

On behalf of our client in the Banking Sector, PROCOM Toronto is looking for an Associate Manager - Search Engine Optimization (SEO).

Associate Manager - Search Engine Optimization (SEO) - Job Details

  • Manage the execution, optimization and performance of digital marketing programs, delivering subject matter expertise in organic search and onsite content strategies, insights generation, measurement and reporting.
  • Leverage consumer insights to develop always-on content (e.g. digital ads, videos, targeted and personalized messages), push messaging (app notifications).
  • Analyze SEO performance and look for ways to continually optimize and drive the business forward.
  • Focus on public sites, but consider the entire digital consumer journey and ensure content integration points are optimized across channels, including social and mobile.
  • Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance
  • Produce and manage keyword research, technical, content and SEO audits - analysis and optimization recommendations
  • Engage with agencies, vendors and key internal partners to deliver best-in-class SEO strategies and programs
  • Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for the businesses
  • Contributes to integrated marketing strategies and plans, including annual forecast
  • Ensure compliance with process and governance control requirements
  • Contributes insights on performance and reporting of results for all SEO and content, relative to YoY and forecast.
  • Stay on top of industry trends and all applicable technologies, including developments in SEM, Social media, SEO, Display and online consumer behavior.
  • Associate Manager - Search Engine Optimization (SEO) - Mandatory Skills

  • 5-7+ yrs exp. in Digital marketing & expertise in SEO & digital content strategies & execution
  • Exp. managing performance marketing campaigns through digital, focusing on SEO & driving performance through digital experiences
  • Exp. with digital acquisition campaigns in an always-on env. & demonstrating results with driving incremental improvements
  • Exp. managing content development, content strategies, producing & managing agile content & guiding agency partners in the production of content, in responsive & mobile environments
  • Exp. engaging in agency & vendor relationships.
  • Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-
  • to-end effectiveness across digital marketing touch points

  • Exposure to utilizing digital marketing technology to drive personalized & targeted experiences across touch points in owned digital channels
  • Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet
  • Business acumen : strategic thinking, business process development, analytical and problem solving skills.
  • Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
  • Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing.
  • re-evaluation of priorities.

  • Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
  • Associate Manager - Search Engine Optimization (SEO) - Nice to Have Skills

  • Understanding of financial institutions product offerings
  • Associate Manager - Search Engine Optimization (SEO) - Assignment - Start Date

    ASAP - 12 months to start

    Associate Manager - Search Engine Optimization (SEO) Assignment - Location

    Downtown Toronto

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