Marketing Manager, Residential
QuadReal Property Group
Toronto
52d ago

Headquartered in Vancouver, British Columbia, QuadReal Property Group is a Canadian real estate investment, development and management company operating on a global scale.

The company’s $24.5 billion portfolio spans 23 Global Cities across 17 countries. Owned by British Columbia Investment Management Corporation (BCI), formerly bcIMC, one of Canada’s largest institutional investors, QuadReal was established to manage its real estate investment portfolio.

Role Description

Reporting to the Senior Vice President, Residential Operations, the Marketing Manager has overall responsibility for the development and execution of a best-

in-class marketing and leasing strategy for the assigned portfolio of residential communities.

Responsibilities

  • Web PresenceResponsible for refining and maintaining a best-in-class web presence for the assigned portfolioContributes to the continuous enhancement of website functionality to ensure an industry leading customer experienceContinuously monitors website performance for SEO optimizationLiaises with external partners regarding website performance
  • Leasing ManagementTracks and monitors traffic, leasing velocity, prospect follow-up and occupancy performance across the assigned portfolioDevelops programs and campaigns to address leasing challengesLiaises with third party marketing and advertising providersMonitors the effectiveness of advertising programs using a variety of metrics (ROI, cost per lead, cost per lease, etc.)
  • Planning and Budgeting
  • Leads the development of asset specific marketing plans for the assigned portfolio
  • Coordinates the creation of the annual marketing budgets for assets within the assigned portfolio
  • Reputation Management / Social Media
  • Tracks and monitors online reputation metrics across the assigned portfolioResponsible for managing and elevating QuadReal Residential’s social media presence, including Twitter, Facebook, Instagram, Pinterest, and LinkedInCreate and edits social media contentDevelop social media plans to address day-
  • to-day and key marketing messages, including seasonal campaigns and special promotionsStrategize and implement digital / social media advertising campaigns

  • Campaigns and Special EventsOversees the design of programmatic and asset specific marketing materialsPlans and executes various special events for existing assets and new developments, including developing event concepts, timelines an overall effectivenessFormulates campaigns to address leasing challenges
  • Education and Qualifications :

  • 5 to 7 years’ related marketing experience in multifamily residential, hospitality or other closely correlated industries
  • Bachelor’s Degree in Marketing, Communications, or a related discipline
  • Adobe InDesign experience is considered an asset
  • Experienced in leveraging social media as an engagement and advertising mechanism
  • Ability to work effectively across departmental lines
  • Intermediate skills in Microsoft Office (Excel, PowerPoint, Word)
  • Excellent oral and written communication skills with the ability to communicate to various audiences in a clear and concise manner
  • Ability to prioritize workload and handle competing priorities and deadlines
  • Ability to deal with ambiguity and effectively adjust to change
  • Self-starter with the ability to independently start and complete projects and anticipate next steps
  • Strong attention to detail and organizational skills
  • QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format.

    If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following : Job posting #, your name and your preferred method of contact.

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