Associate Manager, Integrated Marketing Planning: PS&I
TD Bank Group
Toronto, Canada
18d ago

TD Description

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Department Overview The Integrated Marketing Planning team is responsible for partnering with the business units and channels within TD to create and execute world class marketing plans that drive shareholder value and increase customer loyalty.

The team owns creating consumer insights, monitoring trends, building marketing strategies and plans, developing and executing integrated marketing campaigns, management and allocation of the marketing budget, and measuring / improving in market results.

As a key business partner, the marketing planning team acts as a key consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand is protected and delivered in the customer experience.

Job Type Regular Job Status Full Time Hours 8 : 30am - 5 : 00pm Business line Other Job Category - Primary Marketing Job Category(s) Marketing Job Description

  • Consumer Insights and Trends; Leverage market research and apply customer insights to kick-off documents and marketing campaigns / programs.
  • Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand.
  • Influencing and relationship management Influence and have an impact on program effectiveness to meet business goals.
  • Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs
  • Marketing Strategies and Plans : Contribute to the annual marketing plans, giving insights and recommendations from campaigns / programs.
  • Creating Integrated Marketing Campaigns : Leverages existing views of the target audience, including demographic, attitudinal and behavioral data to create campaign kick offs and briefs.
  • Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points).

    Creates or contributes to an inspiring creative brief for media and creative agencies. Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution tactical media and creative plans.

    Interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing.

  • Deliver and Monitor Results : Ensure stated objectives are delivered on plan (monitor / early indicators) and where required, take corrective actions to achieve targets.
  • Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations).

    Telling our Story able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations within the program.

  • Builds Innovative Solutions : Actively contributes to driving the spirit innovation among the team, brings external thinking / ideas to problems
  • Budget and Project Management : Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
  • Able to navigate through roadblocks by engaging key stakeholders / sponsors. Leads multi-functional teams through the project.

    Track and manage budget against plan, meeting all financial reporting requirements

  • Analysis and Problem Solving : Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data.
  • Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise

    Job Requirements Post-secondary education in Business or Marketing

    MBA would be an asset Additional Information

  • 3-5 years of Marketing experience with working knowledge of marketing strategies and execution. Solid analytical skills.
  • Project and budget management experience. Ability to lead / influence cross-functional teams.

  • Demonstrated ability to;
  • Live TD Shared Commitment
  • Transparency & collaboration across the organization.
  • Drive for results
  • Strong influencing skills and the ability to build common purpose
  • Responsive, pro-active and approachable.
  • Strategic and broad thinking
  • Think TDBG and foster collaboration
  • Customer focused change agent.
  • Inclusiveness

    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

    We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

    If you require an accommodation for the recruitment / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

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