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Department Overview The Integrated Marketing Planning team is responsible for partnering with the business units and channels within TD to create and execute world class marketing plans that drive shareholder value and increase customer loyalty.
The team owns creating consumer insights, monitoring trends, building marketing strategies and plans, developing and executing integrated marketing campaigns, management and allocation of the marketing budget, and measuring / improving in market results.
As a key business partner, the marketing planning team acts as a key consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand is protected and delivered in the customer experience.
Job Type Regular Job Status Full Time Hours 8 : 30am - 5 : 00pm Business line Other Job Category - Primary Marketing Job Category(s) Marketing Job Description
Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points).
Creates or contributes to an inspiring creative brief for media and creative agencies. Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution tactical media and creative plans.
Interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing.
Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations).
Telling our Story able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations within the program.
Able to navigate through roadblocks by engaging key stakeholders / sponsors. Leads multi-functional teams through the project.
Track and manage budget against plan, meeting all financial reporting requirements
Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise
Job Requirements Post-secondary education in Business or Marketing
MBA would be an asset Additional Information
Project and budget management experience. Ability to lead / influence cross-functional teams.
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.
We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.
If you require an accommodation for the recruitment / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.