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Join our team!
Within the Consumer Lifecycle & Upsell Marketing team, the new Legacy Copper to Fibre (C2F) Migrations program is a top strategic priority.
Our focus is promoting the many benefits of migrating legacy copper customers to PureFibre.
We are looking for a self-motivated innovator with the ability to influence, collaborate, and challenge the status quo.
Here’s the impact you’ll make and what we’ll accomplish together!
As a Senior Market Manager on the Copper to Fibre Migration team, your role is to lead the marketing aspects of legacy copper to fibre migrations and be an advocate the end of to end customer experience.
As a strategic thinker, you will have talent for gathering actionable insights from your peers, key stakeholders, internal and external customers.
You will leverage these, as well as promote the benefits of PureFibre, to develop the marketing program to make migration as easy as possible for our customers and execution teams.
Create and deliver integrated marketing programs including development of budget, value prop and KPIs
Develop go-to-market strategies, including managing and launching end-to-end campaigns
Engage in qualitative and quantitative research for effective marketing campaigns and programs
Optimize strategy in the development of initiatives while integrating organizational and corporate priorities
Review and analyze program metrics, making changes as required to optimize effectiveness
Collaborate with Business Intelligence, Pricing, Offers, Brand & Experience, etc. to achieve desired business outcomes
You're the missing piece of the puzzle...
5-8 years of marketing experience, preferably in a large company
Developed innovative programs based on customer insight and quantitative analysis
Bias to action with the ability to work independently to produce the required results
Analyzed complex processes and suggested improvements
Strong presentation and communication skills (with experience interacting with senior leaders in a large organization)
Proven ability to create a business case to support strategy, including completing a sound financial analysis
Solid business acumen, a thirst for driving for results, and a good understanding of key financial performance measures
Passion for working in a fast paced and high performance culture
You are able to deal with ambiguity
Master of Business Administration (MBA) degree
Project Management Professional (PMP) designation
Process Improvement (Lean Six Sigma)
Previous Customer Base Management experience