Helping Albertans achieve their dreams by turning the complex world of banking into brilliantly simple solutions. That’s ATB. Is that you?
How cool would it be if your job was to create happiness? Bet you didn’t expect that especially about a job opportunity working in banking! At ATB, we strive to be more than a bank.
We’re determined to be different, in a good way. We have a purpose (not a vision or mission) that’s shared in a 94 word story a story that promises to transform banking, to do things other banks wouldn’t do, to make banking work for people to create happiness.
And we use the power of story to bring our strategy to life (HINT : this role plays a big part in enhancing the culture and driving the strategy through story-
telling). If you’re excited about being part of our journey to reimagine banking and create happiness, keep reading.
Your Primary Focus as Communications Director :
The Communications Director is a senior leader within the Corporate Communications team, working with communication leaders from across the organization to ensure best practices in formulating and executing ATB-
wide strategies for effective communications that deliver a consistent and unified team member, customer and brand experience.
Within that overall team, the Communications Director is specifically responsible and fiercely accountable for the development and oversight of the strategic communications plans for the business unit they support.
The Communications Director works as a key member of the leadership teams to understand key initiatives, listen to team members and understand their communications needs, identify issues and priorities, develop communications strategies, manage issues, implement innovative and resonant communications solutions, and support the goals of our business teams in alignment with ATB’s overall business and strategic objectives.
Specific Accountabilities :
Strategic communications development : As part of the overall strategic communications plan, develops communication strategies that clearly deliver on ATB’s business objectives.
Contributes to the development and implementation of an overarching enterprise-wide communications strategy to support the business goals of ATB
Develops and implements best-in-class communications strategies, key messages, tactics and metrics that keep team members well informed, enhance engagement, increase profile and drive the business priorities and objectives of the teams they support
Provides strategic communications and issues management advice to the Executive Vice Presidents in the business divisions and their leadership team
Works to position the Executive Vice Presidents as community leaders and positive representative of ATB
Designs and develops performance metrics to track and evaluate success of communication strategies
Stays ahead of economic, market and competitor insights relative to business to share with team members to best support strategic communications plans
Trusted partner and leader : Mentors and leads communications team members while being a partner to business leaders by providing key subject matter expertise.
Well-respected and valued strategic communications partner, and a great (not perfect) leader to their communications team
Provides communications expertise and counsel to the respective business leadership teams to ensure the communication approach best positions our business divisions with respect to ATB’s corporate goals
Excels at developing strong relationships and building and gaining trusted collaboration
Brand and strategic alignment : As a senior member of the communications team, plays a leadership role in building our brand and advancing our culture.
Ensures all communications are aligned with ATB’s Story and brand promise, influencing team member engagement and our employer brand, reinforcing our strategic goal of being the place to work
Enhances and advances ATB’s culture and corporate image by infusing our corporate values internally (the ATBs) and proactively managing our reputation
Positions the business strategies and business plans within the context of ATB’s corporate strategy and business plan to further enhance team member understanding and engagement
Resource management, channels & tools : A communications expert continually striving to learn and hone their skills with passion for collaborating to up the game’ in corporate communications at ATB.
Uses the lens smart, simple and helpful to develop strategies and implement tools that make it easy for team members to access information and that builds a culture of consumption and active learning
Shared best practices and leads the team in seeking out innovative trends to adopt within communications solutions
Willing and able to roll up their sleeves to do what it takes to meet deadlines and deliver effective solutions
The competencies & skill sets you’ll need to succeed :
10+ years of progressive communications experience, including within the financial services sector
Demonstrated leadership skills in working with senior management and a proven track record of outstanding performance
Bachelor’s degree in communications, marketing, business or a related field, or a specialized diploma in communications combined with extensive experience
Masters degree is considered an asset
Exceptional leadership, collaboration, strategic planning and communication skills
Possesses change management and employee communications expertise
Ability to establish and convey a vivid and compelling vision
Proven track record at delivering results / Results-focused approach and strong work ethic
Proven ability to lead, motivate and coach others
Excellent interpersonal skills - able to build strong relationships with and be seen as a trusted strategic partner amongst senior leaders
Ability to successfully balance competing priorities
Professional association membership and / or accreditation in the International Association of Business Communicators (IABC) or the Canadian Public Relations Society (CPRS)
Please note : there is an opportunity for more than one Director of Communications role to be filled through this posting.
So what can ATB Financial offer you? Imagine paying less for your everyday banking, mortgages, loans and investments. Throw in an excellent benefits and pension package, opportunities for career advancement, and a financial institution that’s leading the way in change now you’re talking about a career with a company that allows you to grow.
As an award-winning employer-of-choice we have the best of the best working for Albertans. Sound like a team you want to be a part of?
Advancement. Fun. Rewards We get it.