iA Financial Group is the fourth largest life and health insurance company in Canada and offers a wide range of products for all stages of life and to meet the needs of clients across its vast sales network.
Founded in 1892, iA Financial Group’s stability and solidity make it an employer of choice that invests in its employees and their development over the long term.
With operations across Canada and in the United States, iA Financial Group and its over 5,000 employees work hard every day to offer the best service to over four million clients.
PURPOSE AND ACCOUNTABILITY
A division of iA Financial Group, SAL Dealer Services distributes creditor insurance and after-market property & casualty (P&C) products to motor vehicle dealer clients.
The Product Marketing Coordinator is responsible for assisting the SAL Dealer Services Marketing Department with implementation of new initiatives and marketing programs including coordination with P&C and creditor insurance product portfolios.
In addition to supporting the development of programs including creation of point of sale material and implementation to the field, the dynamic, multitasking incumbent will also support marketing initiatives as they relate to advertising, editorials, brand awareness and award programs, as assigned by the Marketing Director.
Product Marketing, Creditor Insurance and P&C Products :
Company and Training Materials :
Advertising and PR :
Product / Industry Knowledge :
Special Projects :
The incumbent will often face situations requiring sound judgement, immediate action and solutions driven thinking, in response to business development requirements.
The incumbent must have strong interpersonal skills including the ability to understand, work with and influence others.
The incumbent must plan his / her time effectively to meet deadlines that will generate results in the division.
This position will actively participate in tracking and analyzing data, competitive analysis, market research projects, coordinating internal staff and external suppliers, supporting -
in consultation with stakeholders the implementation of new marketing and sales programs relating to creditor insurance and P&C products, and the overall SAL Dealer Services brand.
This position’s priorities and activities will also be supervised by the Product Marketing Specialists.