THE OPPORTUNITY :
We’re looking for a creative, self-motivated Digital Marketing Specialist who will act as the primary point of contact for our clients, technology partners and internal teams to support the planning and day-
to-day operations of our Pollard Loyalty Application.
In this role, you will be responsible for maintaining the marketing calendar of customer engagement activities including planning, implementation and success measurement of promotions and offers to ensure our client’s business objectives are represented and achieved.
The Digital Marketing Specialist will also be responsible for assisting in the development of various marketing materials including presentations and maintaining the corporate digital and online presence.
If you’re passionate about digital technology and creative content and thrive in a dynamic, fast-paced environment that fosters career growth and development then this opportunity is for you!
KEY RESPONSIBILITIES :
Ensure the successful development and execution of web and mobile content within the loyalty program
Support promotional and creative initiatives for our Pollard Loyalty Program including but not limited to driving brainstorming meetings and developing promotional content
Identify and execute key tactics to drive customer acquisition, engagement and retention
Create, edit and deliver materials and presentations on program strategy, planning and performance
Analyze program performance on the dashboard and issue regular reporting to internal and external stakeholders
Identify and help execute engagement opportunities bridging retail and digital channels
Assist with the development of traditional and digital promotional material to raise awareness of the program
Maintain project schedules, tasks and reminders for loyalty and digital projects
Manage related program budgets and monitor program against key performance indicators
Support all digital / online initiatives including developing, managing, executing, and maintaining all content related to our corporate social profile(s) and website
Post-Secondary education in the field of Business Administration and / or Marketing, with 3 years of relevant work experience
Hands on experience supporting promotional and creative initiatives
Superior written and verbal communication skills
Attention to detail and the ability to edit content
Strong interpersonal skills with the ability to work with all levels of the organization
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Experience with email marketing, marketing automation platforms and / or CRM platforms
Proven experience with targeted campaigns across social media and digital platforms (Facebook, Instagram, Twitter, YouTube)
Highly proficient in the MS Office Suite
Experience with Adobe Creative Cloud (Illustrator or Photoshop) is an asset
Must be able to travel as needed