Develop customer / category 4Pstrategy and tactics in line with respective heads of national key accounts andbuilding on global 4P strategy
Define category trade marketing KPIs
Translate brand marketing actionsinto customer marketing actions
Contribute to category marketingplans with customer and category analysis and promotional strategy; key contactfor brand marketing teams
Continuous analysis of customerposition, working together with National Account Managers to recommend in-storeaction aimed at strengthening RB's position within categories
Implement category strategies andvision across customers; lead and support the implementing of RB promotionalstrategy across customers, in line with brand priorities and media plans
Performs ongoing ROI analysis acrossa broad range of activities to guide effective commercial outcomes and supporttrade spend optimization objectives.
Conducts intensive FinancialModelling to support decision process e.g. Ranging, Promotion.
Develops Go To Market strategiesfor all category reviews with major retailers.
Contributes to forecast accuracy viatimely and accurate input into forecasting process.