Trade Marketing Manager
Reckitt Benckiser Group
Mississauga, ON, Canada
8d ago
  • Develop customer / category 4Pstrategy and tactics in line with respective heads of national key accounts andbuilding on global 4P strategy
  • Define category trade marketing KPIs
  • Translate brand marketing actionsinto customer marketing actions
  • Contribute to category marketingplans with customer and category analysis and promotional strategy; key contactfor brand marketing teams
  • Continuous analysis of customerposition, working together with National Account Managers to recommend in-storeaction aimed at strengthening RB's position within categories
  • Implement category strategies andvision across customers; lead and support the implementing of RB promotionalstrategy across customers, in line with brand priorities and media plans
  • Performs ongoing ROI analysis acrossa broad range of activities to guide effective commercial outcomes and supporttrade spend optimization objectives.
  • Conducts intensive FinancialModelling to support decision process e.g. Ranging, Promotion.
  • Develops Go To Market strategiesfor all category reviews with major retailers.
  • Contributes to forecast accuracy viatimely and accurate input into forecasting process.
  • Apply
    Add to favourites
    Remove from favorites
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form