Cadreon - Campaign Manager
IPG Mediabrands
Toronto, Ontario, Canada
7d ago

Cadreon is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients.

We inspire creativity, and innovation striving to make the increasingly digitized future a simple, open, and inclusive one.

We challenge ourselves and each other productively disrupt the media industry. By doing this we will make ads more relevant and brand engagements more meaningful.

As a company with cutting-edge solution empowered by technology, we are searching for someone who has a strong desire to learn and build on their knowledge about RTB (real time bidding).

This person should have a general knowledge of the online media space through their past experience, and bring to the table keen interest in working within this new and extremely high growth space.

We are currently recruiting for an Campaign Manager.

Position Summary :

The Campaign Manager is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities :

  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals / KPIs and ability to recommend DSPs based on historical performance against each KPI (e.
  • g. CTR / Spend, CPM, CPA, viewability, CPC, on Target %)

  • Ensure campaign set up checklist for is adhered to and provide final sign-off / approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.
  • g. high performing placements with low eCPMs) and create site lists based on reports.

  • Implement and troubleshoot DSP pixels within tag manager.
  • Resolve errors in a timely manner (e.g. adjust naming conventions / flight dates to match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking / conversion pixels, 3rd party verification, creative, etc.).
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Build / set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Address challenging questions about the campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.
  • Document product feedback sheets when shifting campaigns to new platforms.
  • Qualifications :

  • Post-secondary education - University graduate and / or advertising / marketing College degree preferred.
  • Minimum of one (2) years of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.).
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

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