Product Manager-Advertising Platform
Mississauga, Ontario
9d ago

Company Summary

Walmart Canada operates a growing chain of more than 400 stores nationwide serving more than 1.2 million customers each day.

Walmart Canada’s flagship online store,, is visited by 600,000 customers daily. With more than 85,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands.

Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has donated and raised more than $300 million to Canadian charities.

Additional information can be found at, / walmartcanada and at / walmartcanada

Position Summary

The Product Manager role is a critical member of the technology team that is responsible for the customer experience and user interactions on Walmart.

ca. The Product Manager, Ad Platforms will be the subject matter expert for the advertising stack, responsible for the strategies and technology roadmap to deliver best-

in-class advertising products on a retail website.

Collaborating closely with engineering teams, the Walmart Media Group, and fellow Product Managers, you will be responsible for helping to deliver the online advertising experiences as well as audience targeting solutions for Walmart.

ca. Top candidates must have relevant 2 - 3 years of Product Management experience in advertising technology (Ad servers, Ad Exchanges, DSP, SSP, DMP) space.

Candidates with a strong Product Management experience within the wider Marketing Technology domain will also be considered for the role.

Candidates should have experience in cultivating working relationships with internal and external groups, as well as managing UX design and technical development projects.

Position Responsibilities

  • Continuously measure and analyze the performance of the various advertising products on the site. Maintain detailed metrics about the placements and technologies of media and provide guidance and oversight to the usage.
  • Work with advertising strategy lead to build a multi-year product roadmap for the online advertising business, prioritizing features based on projected impact to the business, our customer, and level of effort.
  • Stay abreast of the competitive market to ensure Walmart is considered a top media platform.
  • Engage closely with design and engineering teams to determine best interaction and technical implementation methods. Lead cross-
  • functional teams in the development of customer-driven business requirements for application features and functionality. Ensure implementation within tight timelines and according to established standards and best practices.

  • Work with internal and 3rd party development partners to develop a leading edge technology solution / roadmap to ensure a secure and stable platform for Walmart.
  • ca web properties, this includes not only the core platform but additional functionality, 3rd party tools and testing services to ensure 100% uptime and a fully secured platform.

  • Provide innovative thinking and problem solving to drive and improve consumer engagement through both creative and technology based solutions.
  • Demonstrate up-to-date expertise in Product Management and apply this to the development, execution, and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices;
  • supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales.

  • Communicate effectively and build relationships across the organization, as well as with partners and vendors.
  • Qualifications

    Minimum Education Required : Bachelor’s Degree

    Minimum Years of Relevant Experience : 2-3 Years

    Minimum Years of Overall Work Experience : 6-8 Years

    Technical background in ad technology and tools (including DoubleClick stack, DMP, DSP, SSP)


    Walmart will accommodate the disability-related needs of applicants and associates as required by law.

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