Sales Development Representative, EMEA
Vancouver, British Columbia, Canada
4d ago


CounterPath is more than softphones. We’re more than a growing tech company. We pride ourselves in being world-class engineers, marketers, designers, builders, mentors and industry disruptors.

We believe that technology will truly revolutionize how we communicate and we’re driven by our mission to empower organizations with powerful communication tools that are secure, yet flexible for elastic business needs and a growing mobile workforce.

We believe our people are key to success.

The Position

We are looking for a Sales Development Rep (SDR) to identify sales leads from both inbound and outbound sources. This position will be based at our headquarters in Vancouver, BC, but will be focused on selling into the EMEA region, and as such, we are looking for individuals who are fluent in multiple languages including any of French, German, Dutch, Arabic, Spanish.

This role would be best suited for an early riser who can work an early morning schedule to best coordinate with European business hours.

The inbound sources will be from Social Media, Website inquiries, conference attendees and other sources. The outbound sources will be self-

driven and will be generated via outbound activities utilizing Social Media, email and telephones. The outbound targets will be determined through lead lists developed by marketing as well as from lists developed by the SDR.

As the SDR will typically be the first connection a customer has with CounterPath, this is a critical touch point to generate business.


  • Ensure that ALL inbound leads are reviewed and followed up with
  • Work with prospects on the start of their decision process to determine the best way for CounterPath to handle the customer Online store Channel Direct Sales Enterprise OEM
  • If the opportunity is a Direct Sales lead, the SDR will : set up and handle discovery calls to understand key information such as : Need Budget Timing Technical Environment
  • Based on the qualification, the next step would be to set up the next call with a Direct Sales team member for a more in depth technical discussion.
  • This will include taking notes and documenting them in our CRM (Sugar)

  • Provide a regular report on what you are learning about our prospects and customers
  • Actively work with marketing around new campaigns for new customer acquisition and re-engagement campaigns
  • Set meetings up for upcoming trade shows and events
  • Creation of lists via LinkedIn, online database tools, internal customer lists and information, and manually building via information readily available on the web
  • Constantly provide input on ways improve the qualification process
  • Work closely with the product and sales team to stay current on product updates and upcoming features
  • Consistently look for ways to stay current on customer environments, competitive products and solutions and industry related information
  • Jump in on our support forums to find to find leads
  • Requirements

    We are looking for someone with the following characteristics :

  • 2+ years in a sales role with a tech company
  • Previous experience selling into the European and / or Middle Eastern market
  • Strong organizational skills
  • Formal sales training
  • Able to work in a fast changing environment
  • Collaborative but self-driven
  • Wanting to make a difference
  • Able to connect the value of our technology to the practical values a business needs before even working here
  • Able to work outside a comfort zone with a goal of making a difference to the company, co-workers and customers
  • Focused on being successful in this role and use that success to move into a direct sales role with a revenue bearing quota
  • Expert communicator with exceptional listening skills
  • Fluency in English is a must
  • Fluency in multiple languages including any of French, German, Dutch, Arabic, Spanish
  • Able to work an early morning schedule to best coordinate with European time zones
  • Friday Socials
  • Fully stocked kitchen with healthy snacks
  • Registered Massage Therapist that comes to the office
  • Company sponsored events (including but not limited to BBQs, Picnics, Sporting Events, Holiday Parties)
  • Available games tables and media entertainment
  • RRSP Matching Program
  • Hero and Values Recognition Program
  • Hiring Incentive Program
  • Gym and Wellness Reimbursement Program
  • About CounterPath

    CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-

    the-top (OTT) communications experience across both fixed and mobile networks. Standards-based, cost-effective and reliable, CounterPath’s award-

    winning solutions power the voice and video calling, messaging, and presence offerings of customers.

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