Brand Activity Manager
Sleeman Breweries Ltd.
Head Office Guelph, ON, CA N1L 0H7
23d ago

Job Description

  • Since its reopening in 1988, Sleeman Breweries has grown to become the third-largest brewer in Canada. Formed by merging three of Canada’s best craft breweries and acquired in 2006 by Sapporo Breweries, we’ve built an incredible portfolio of beer brands in Canada;
  • great Canadian brands such as Sleeman, Okanagan Spring and Unibroue, combined with world-class beers such as Sapporo, Old Milwaukee and Pabst Blue Ribbon.

    After all, we believe Canadians deserve better beer.

    Reporting to the Trade Marketing Manager, the Brand Activity Manager (BAM) is responsible for the development and execution of below the line (BTL) activities in a market.


  • Development and execution of BTL activities such as POS, promotions, events, and sponsorships on all brands (including partners) to ensure objectives are achieved
  • Work collaboratively with National Brand Managers (NBM), internal departments, agencies and suppliers to ensure flawless execution.
  • Execute activity within allocated budgets.
  • Track industry trends, competitive activity and actively monitor brand performances through continuous trade presence.
  • Populate and maintain BTL information (eSMAC) on the intranet in a timely fashion
  • Update the TMM on programming changes in order to ensure activity is accurately captured in the demand planning.
  • Maintain compliance with Canadian advertising law, standards, and liquor board regulations.
  • Recommend and implement continuous improvement and MUDA reduction practices
  • Participate in special projects as required.
  • Evaluate marketing activity performance and effectiveness.
  • Job Requirements

  • Post-secondary education in Marketing or related business field
  • Minimum 3 years of experience in marketing or trade marketing.
  • Experience in a consumer packaged goods environment (CPG) considered an asset
  • Excellent project management, and organization skills
  • Excellent communication skills, both verbal and written
  • Ability to work effectively on multiple teams.
  • Strong computer skills, including Excel, Word, PowerPoint, Outlook
  • Acceptable criminal background check
  • Acceptable credit check
  • Occasional travel will be required
  • May be required to work on weekends or outside of normal hours
  • In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, accommodation will be provided to candidates with disabilities during the recruitment and selection process.

    If you are invited to participate in the process and require an accommodation, please let us know in advance.

    We thank all candidates for their interest however only those selected to proceed will be contacted.

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