Crestline is a worldwide innovative leader in Ambulance Manufacturing and Specialty Vehicles and Canada’s largest supplier of small to mid-
sized Commercial Buses. With safety, innovation and durability always at the forefront of our business, Crestline exceeds and inspires today’s industry standards.
Forty years in the making, Crestline’s growth has accelerated from three Saskatchewan founders to 185 diverse employees from 11 countries.
Critical to success is our world-class manufacturing, sales and after sale service organization which makes every effort to provide unparalleled service and knowledge to our unique and diverse clientele.
Crestline Coach Ltd. is seeking a Digital Marketing & Graphic Designer.
Responsibilities : Graphic Design
Develop overall layout and design for all print collateral including but not limited to brochures, flyers, tenders, surveys, forms, folders, cards, etc.
Design assets required for successful execution of all sales driven and corporate campaigns (paid and non-paid advertising, print, online, e-
blasts, social graphics, etc.)
Design and / or work in collaboration with colleagues and / or partners for design of materials, not limited to : signage, flyers, e-
blasts, customized literature, promotional items, branded equipment, etc.
Design, format and / or produce content for e-blasts, e-books, e-surveys, videos, photography, social media graphics / images, banner ads, interactive media, etc.
Create and / or contribute images, graphics and written content for consumption on platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram and Google+
Videography & Photography
Devise and coordinate all video and photography opportunities, included but not limited to : Staff, products, deliveries, features, parts, services, processes, events, etc.
Develop script, content, video, audio, editing and produce clean files for all means of distribution
Source photos, images, graphics and audio, as needed
Manage, maintain and update content, both written and visual
Ensure content is valid, current and accurately reflects brand
Actively improve layout, format and update content through constant self-audits and feedback from shareholders
Analyze and report statistics
Source and develop new website through collaboration with third party and all shareholders
Marketing Library Management
Manage, maintain and update existing marketing assets in the resource centre, including documentation required for the organization (forms & templates, images, meetings & presentations, etc.)
Organize and manage new marketing assets (documentation, images, videos, photos, etc.) in resource center and actively communicate the purpose, value of assets and location to the Marketing department and shareholder
Create and / or provide assistance for all corporate and customer driven materials : videos, presentations, customized literature, owner’s manuals, invitations, labels, etc.
Coordinate, execute and report on email marketing campaigns, surveys, etc.
Create forms, templates (evaluations, cover pages, other), and other standard documents as required
Work closely with outside vendors, suppliers and consultants as required for the creative, design, quoting, production and delivery processes
Work closely with Marketing department and stakeholders, in a collaborative environment, to ensure marketing assets are aligned with strategic marketing plans and organizational goals for all communications
Monitor overall communications plan and strategy for uniformity in message, including templates, taglines and logo usage
Maintain technical knowledge and stay current with design trends by attending workshops, conferences and further educational training
Assess new standards, technologies and trends and articulate impact for future adoption
Perform other related duties and assignments as required
Technical Skills / Competencies (technical knowledge, education and experience) :
Degree or diploma in Graphic Design, with minimum 3-5 years’ previous graphic design experience
Strong understanding of branding and marketing & communications, an asset
Working knowledge in related software; Microsoft Word, PowerPoint & Publisher, Adobe Photoshop, Acrobat, Creative Suite, Reader, Illustrator & InDesign, WordPress, Survey Monkey, Mail Chimp and Fliphtml
Experience in designing all print and digital marketing assets
Experience with web design or layout (programming not required)
Experience with videography : creating, editing and producing
Experience with photography : shoot, edit and format for multiple platforms
Experience with Social Media Marketing : developing image and video content optimized for social media consumption on platforms such as Facebook, Twitter, YouTube, Instagram and Google+
Ability to write in a variety of styles, an asset (website content, e-blasts, surveys, advertising materials, manuals, social media)
Bilingual (French), an asset
Well versed in current trends and industry standards, an asset
Personality Traits / Core Skills :
Values that align with Crestline culture : integrity, trust, excellence and innovation
Demonstrated ability to maintain effective working relationships and function as a team member
Ability to handle multiple projects simultaneously
Ability to articulate ideas through text, image, verbal and written skills for effective interaction with team members, internal & external clients and shareholders
Demonstrated ability to work independently
Ability to generate solutions for shareholders through a mixture of strategic, critical and outside the box thinking
Proactive in identifying new ways to make campaigns and designs more enticing, engaging and interactive
Demonstrated desire to self-educate on graphic design trends
Crestline embraces an environment that fosters employee opportunity, empowerment and personal growth through competitive salaries, a comprehensive benefits plan, career development and other incentives.
Learn more about us at www.crestlinecoach.com. If you thrive in a progressive, dynamic and solution based environment and want to prosper amongst the best and brightest in the country, please share your resume with us.