Senior Channel Marketing Manager
OpenText Corp
Waterloo, ON, Canada
20d ago


As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital.

Be part of a winning team that leads the way in Enterprise Information Management.

The opportunity :

As a Channel Marketing Manager, you will be responsible for increasing demand through internal and external marketing activities.

This will include designing, building and launching GTM programs designed to drive demand and build pipeline with key partners as well as building resources for global partner use.

The successful candidate will be able to work efficiently with multiple departments, have a keen eye for detail and be able to craft concise messaging for campaign use.

He / she will work closely with Channels and Alliances, Sales Leaders, Product Marketing, and Creative Services to build campaign materials to drive success within a specific business unit.

You are great at :

  • Establishing strong working relationships with assigned business unit resources such as Sales VPs and Directors, Product Marketing and Product Management Directors, Partner Account and Partner Desk Managers, etc.
  • Building a deep understanding of products, challenges, priorities, opportunities, go-to-market approach, etc. for assigned business unit
  • Identifying channel opportunities within assigned business unit and work with internal contacts to collect content, design, develop and execute go-
  • to-market programs to drive incremental revenue

  • Working with key Partners to build 1-to-1 demand generating marketing campaigns across multiple channels and measure their success
  • Acting as an ambassador for all GPP programs; regular communications with assigned business unit to ensure awareness of programs and requirements, maximizing participation in programs such as OpenText Elite™, Market Development Funds (MDF), etc.
  • Analyzing and measuring partner marketing activities, at both the individual and program level, to show clear outcomes (such as ROI)
  • Recognizing gaps in essential content and resources, and engage with internal teams to address high priority requirements
  • Designing, analyzing and maintaining regional and business unit partner coverage matrixes
  • Researching, qualifying and screening prospective partners who request to join the GPP including intake calls with partner prospects
  • What it takes :

  • Bachelor’s degree or equivalent experience
  • 5+ years channel marketing experience
  • Experience building business relationships with executive level and channel partners contacts
  • Listening and communication (written and verbal)
  • Effective presentation development and delivery
  • Project management and organization skills
  • At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race.

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