Strategy & Insights Marketing Lead
Boucherville, QC, CA
27d ago

CAD - DANONE INC, a subsidiary of Danone, is looking for Strategy & Insights Marketing Lead - Danone Canada in Canada (CA) for Mississauga or Boucherville

You are looking for fulfillment? We are looking for you! Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario.

Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency.

  • Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value;
  • and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia ® , Oikos ® , DanActive ® , Danone ® , Silk ® plant-

    based foods and beverages, So Delicious ® Dairy Free and more. For more information about the company, please visit , facebook.

    com / danonecanada, Twitter DanoneCanada or LinkedIn (Danone Canada).

    As the Strategy & Insights Marketing Lead you must create value through the delivery of Consumer & Shopper Insights and key trends, to drive breakthrough solutions for Danone Canada.

    Your role is to uncover and educate the company on key trends, consumers Insights and solutions that will help built short, medium and long term strategies to drive growth for the organization.

    This position reports directly to the Head of Portfolio Strategy, Innovation and Insights and has two managers and one analyst reporting into the position.

    More specifically :

  • Identify key consumer Insights / Needs and trends to help build Category growth opportunities for Danone Canada.
  • Design ambitious, innovative and superior solutions to convert consumers at the moment of truth.
  • In close collaboration with our Marketing Directors, Senior Brand Managers and Brand Managers :
  • Built consumer research plans and lead consumer research projects in close collaboration with the Brand Marketing teams
  • Develop optimal solutions for brand communication, brand positioning, products (taste and packaging), portfolio, brand Innovation, and brand engagement
  • Propose relevant consumer research investment to the Marketing Leadership Team.
  • Outline and prioritize actions to improve consumer and shopper experience with our current and future products.
  • Fuel Danone strategy and tactics with Consumer insights, needs and key trends
  • Validate KPI’s in collaboration with Marketing Brand Directors.
  • Promote alignment between corporate direction, Sales and Marketing teams.
  • Manage and coach direct reports, recruit if necessary, and regularly assess the structure to meet business challenges.
  • The ideal candidate will have the following qualifications and competencies :

  • University degree in Business Administration, Marketing, Market Research, Sociology or any relevant field (MBA would be an asset)
  • 7-10 years of marketing CPG experience
  • 3-5 years in a similar function (market research agency or / and in client side)
  • Experience in using consumer market research tools and data (such as Ad testing, ad tracking, equity, packaging testing, taste testing, concept testing, U&A, qualitative research, secondary data, etc.)
  • Experience in using sales data base (such as Nielsen, Dunhummby etc)
  • Experience in project management
  • Experience leading people and teams
  • Business oriented, results and ROI oriented.
  • Strategic and Executional agility
  • Strong understanding of Consumers and Shoppers behaviour
  • Strong analytical skills
  • Ability to work in cross-functional teams
  • Curious about surrounding world and ability to think outside-the-box

    Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

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