Social Communication Strategist
British Columbia Institute of Technology
Burnaby, BC, Canadá
6d ago

Job Summary / Basic Function :

BCIT Marketing and Communications is seeking a temporary, full-time Social Communications Strategist . This position is the social media and email marketing go-

to for the Institute. The Social Communications Strategist works alongside other BCIT departments, schools and leadership members to provide guidance, training and general expert-

level knowledge in the realm of social communications strategy and execution.


  • Creates and executes the social media strategy, aligning with the departmental digital strategy.
  • Fully manages BCIT Institute-level social media accounts.
  • Monitors digital trends, experiments with new digital tools and promotes BCIT's digital presence.
  • Curates content; creates, implements and manages social media campaigns.
  • Acts as the Institute's social media ambassador.
  • Manages all visual content, including executing high quality, professional photography and video content for social media.
  • Hires, trains, and manages the #LifeAtBCIT student blogger team (up to 10 team members) from September to May each year.
  • Responsible for BCIT internal and external email creation, including creating, implementing and managing email marketing campaigns.
  • Creates and maintains distribution lists of internal and external contacts.
  • Develops, implements and maintains the student recruitment email strategy.
  • Assesses results and analyzes email analytics.
  • Explores and recommends new technologies that advance marketing and student recruitment efforts.
  • Initiates and delivers special projects related to digital social and email communications.
  • Undertakes related duties as assigned, consistent with the job grade of this position.
  • Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP).

  • Being a part of BC's Top 100 Employers, and a member of the CCDI.
  • A generous Total Compensation package which includes extended health and dental benefits and a superb pension plan.
  • Access to Professional Development Funds and opportunities for career development.
  • Increase your knowledge with Tuition waivers for BCIT courses.
  • Enjoy subsidized parking and discounted access to our fitness facilities (including classes like Yoga and Zumba).
  • Additional Wellness and Employee Assistance programs.
  • Minimum Qualifications : QUALIFICATIONS* :


  • Diploma of Technology specializing in marketing and / or communications plus current formal training and courses in event marketing, social media and online marketing, and / or student recruitment.
  • Two years' general experience plus four years' practical current experience in a similar position within a student recruitment, marketing and / or communications environment.
  • An equivalent combination of education and experience may be considered.
  • General digital media and computer skills are essential.
  • Solid Microsoft Office skills plus working knowledge of Banner student registration system, COGNOS reporting applications, CMS software such as Marqui / Wordpress, email marketing platforms such as Industry Mailout, and Adobe Acrobat.
  • Experience with photo / video editing software like Adobe Photoshop / Premiere is preferred but not essential.
  • Proven ability to establish and maintain effective working relationships by exercising tact and diplomacy while delivering the highest levels of customer service.
  • Excellent presentation, written and oral communication skills.
  • Good problem definition and solving skills and the ability to take a project from concept to completion.
  • Must also be able to work on multiple, simultaneous projects in a team or independently.
  • Must be able to coordinate projects involving multiple departments / faculties.
  • Must be willing and able to take initiative on operational tasks and special projects.
  • Demonstrated ability in coordinating events involving BC public schools, faculty, counsellors and career-educators.
  • Demonstrated experience, success and know-how of effective social media use, engagement and management.
  • Please note : These are the minimum required qualifications. This position is a dayshift position as defined in Article 14.
  • 1 of the Collective Agreement.

    Preferred Qualifications :

    Posting Date : 09-08-2018

    Closing Date : 09-17-2018


    Special Instructions to Applicants :

    Posting Category :

    Administrative and Professional Opportunities

    Salary Range :

    Pay Grade 9; $53,656 with yearly increments to $58,291 per annum.

    Salary / Pay Information :

    Prorated based on term of appointment.

    Quicklink for Posting : / applicants / Central?quickFind 52465

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