Digital Communications Content Internship
Orion
Toronto, ON
17d ago

Summary

ORION is a not-for-profit organization dedicated to empowering Ontario researchers, educators and innovators. We foster a community of more than two million users at more than a hundred universities, colleges, hospitals and research institutions, as well as the majority of Ontario’s school boards.

We enable ground-breaking discoveries and cutting-edge education by connecting institutions and regions through our network, facilitating, collaboration, and providing our community with the digital tools and expert support they need to make the world a better place.

The successful applicant will marry their knowledge of digital tools and online communities with a flair for writing persuasive, engaging content.

You will be responsible for increasing our brand awareness, supporting and improving community relationships, driving website traffic by curating engaging, relevant content and communicating through various digital channels while gaining significant experience in digital marketing and communications in a non-profit organization.

Key Activites

  • Work with the Director, Marketing and Communications, the Marketing Manager, as well as the Policy and Stakeholder Analyst to aggregate and / or create content for the website, email and social media
  • Use Facebook, LinkedIn, Twitter, Youtube and recommend other social media platforms to engage our community specifically in the research, education and innovation sector
  • Research and utilize integrated marketing techniques including SEO, email, web, social media, exhibit and print materials, as well as list management to incite customer action, including event registration
  • Assist with target audience analysis, recommending strategies for engagement
  • Creating campaign lists and metrics reports
  • Creation of emails for campaigns using MailChimp
  • Other writing activities as assigned by manager
  • Reporting Relationship : This position reports directly to the Manager, Marketing and Communications

    Working Hours : 100+ hours to be distributed between dates of internship

    Potential Key Performance Metrics :

  • Increase the number of quality connections on ORION social networks, email or Salesforce, further establishing ORION as a trusted member and leader in the research, education and innovation community in Ontario
  • Increase website traffic to identified key destinations to demonstrate brand awareness
  • Knowledge and Skills Desired :

  • Excellent writing and editing skills
  • Understanding of various social media platforms, including but not limited to : LinkedIn, Facebook, Twitter and YouTube
  • Understanding of social media marketing best practices
  • Fearless attitude towards technology and a willingness to learn
  • Passionate about marketing communications and actively engaged in it (especially social media)
  • Must be comfortable with Microsoft Office suite (Word, Excel, Outlook, PowerPoint)
  • Analytical skills
  • Knowing when to ask for help in order to make sound decisions
  • Must be detail-oriented, team player and technologically savvy
  • Applications

    Please submit your cover letter, resume and writing samples to : info orion.on.ca

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