ORION is a not-for-profit organization dedicated to empowering Ontario researchers, educators and innovators. We foster a community of more than two million users at more than a hundred universities, colleges, hospitals and research institutions, as well as the majority of Ontario’s school boards.
We enable ground-breaking discoveries and cutting-edge education by connecting institutions and regions through our network, facilitating, collaboration, and providing our community with the digital tools and expert support they need to make the world a better place.
The successful applicant will marry their knowledge of digital tools and online communities with a flair for writing persuasive, engaging content.
You will be responsible for increasing our brand awareness, supporting and improving community relationships, driving website traffic by curating engaging, relevant content and communicating through various digital channels while gaining significant experience in digital marketing and communications in a non-profit organization.
Work with the Director, Marketing and Communications, the Marketing Manager, as well as the Policy and Stakeholder Analyst to aggregate and / or create content for the website, email and social media
Use Facebook, LinkedIn, Twitter, Youtube and recommend other social media platforms to engage our community specifically in the research, education and innovation sector
Research and utilize integrated marketing techniques including SEO, email, web, social media, exhibit and print materials, as well as list management to incite customer action, including event registration
Assist with target audience analysis, recommending strategies for engagement
Creating campaign lists and metrics reports
Creation of emails for campaigns using MailChimp
Other writing activities as assigned by manager
Reporting Relationship : This position reports directly to the Manager, Marketing and Communications
Working Hours : 100+ hours to be distributed between dates of internship
Potential Key Performance Metrics :
Increase the number of quality connections on ORION social networks, email or Salesforce, further establishing ORION as a trusted member and leader in the research, education and innovation community in Ontario
Increase website traffic to identified key destinations to demonstrate brand awareness
Knowledge and Skills Desired :
Excellent writing and editing skills
Understanding of various social media platforms, including but not limited to : LinkedIn, Facebook, Twitter and YouTube
Understanding of social media marketing best practices
Fearless attitude towards technology and a willingness to learn
Passionate about marketing communications and actively engaged in it (especially social media)
Must be comfortable with Microsoft Office suite (Word, Excel, Outlook, PowerPoint)
Knowing when to ask for help in order to make sound decisions
Must be detail-oriented, team player and technologically savvy
Please submit your cover letter, resume and writing samples to : info orion.on.ca