Shopper Insights Analyst
18d ago


POSITION : Shopper Insights Analyst

COMPANY : Nestlé Purina PetCare Canada BUSINESS UNIT : PetCare DEPARTMENT : Market Development Organization (MDO) - Shopper Insights LOCATION : Mississauga, ON REPORTS TO : Senior Shopper Insights Manager About Nestlé Purina PetCare Canada We are a leader in the pet care industry, whose vision is to be the world’s most trusted Company in Enriching the Lives of Pets and the People Who Love Them.

We are high performers who thrive among the best and offer a dynamic and collaborative work environment where you can contribute to challenging, satisfying and meaningful work.

We are committed to building a team that is committed to pets and their owners. Your Pet, Our Passion® Position Summary This position is responsible for analyzing statistical market and shopper data to identify business issues and opportunities, and provide recommendations and insight for the MDO team. Major Responsibilities

  • Accountable for managing Nielsen data and internal databases ensuring the integrity of the data : Build, develop and responsible for the PetCentral site which provides statistical market and shopper data that is utilized by all of Generating Demand Maintain the accuracy and timeliness of Nielsen databases Manages the allocation of Purina and competitive category items into the proper segments Adheres to quality control of data ensuring consistency of reporting and format
  • Develop a loyalty data strategy to deliver insights to the organization from Customer Loyalty systems
  • Develop a POS and Data strategy to build efficiency and effectiveness with our data across the organization
  • Responsible to leading the 3rd party information partnership
  • Participates in the development and implementation of 4 P Plans for the MDO team : Leverages 4 P tools to develop actionable insights and recommendations on category performance, assortment optimization, pricing and promotion best practice Supports the development, validation, cataloging and communication of best practice assortment, pricing and promotion Provides super user guidance on pricing and promotion best practices and tools Responds to key issues / opportunities with insights to answer category needs Develop and present category reviews on an annual, quarterly and monthly basis to the MDO Assist in the Pre and Post Implementation analysis of all category development projects
  • Participates in the development and implementation of Integrated Commercial Business Planning (ICBP) for major accounts : Provide insight validation to the identified shopper opportunities and path to purchase drivers by account Development and present business / category reviews on an annual, quarterly and monthly basis Recommends analysis and solutions to customer teams with a focus on optimized product assortment, promotion and pricing Provides relevant information for all new product account presentations by customer Assist in the Pre and Post Implementation analysis of all category development projects
  • Qualifications

  • University Degree in Marketing Research and / or Business
  • 3-5 years of consumer research experience, preferably some on the client side
  • Experience with both qualitative and quantitative research, as well as knowledge of the research supplier community in Canada
  • At least 3 years progressive data analysis experience
  • Knowledge and experience using Nielsen database
  • Strong time management, analytical, oral and written communication skills, detail oriented, ability to conduct follow-
  • up and be a strong team player

  • Advanced knowledge of Microsoft Office applications including Excel, PowerPoint and Word
  • Ability to multi-task and thrive in a fast paced environment
  • Bilingual in English and French an asset
  • For further insight on our culture, values and principles, please visit http : / / / . Nestlé Purina PetCare is an equal opportunity employer committed to diversity and inclusion.

    If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.

    Purina will work with you in an effort to ensure that you are able to fully participate in the process.

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