The Challenge :
Digital Media Specialist Your mandate :
Manage the purchase of keyword campaigns and banners (e.g., on Google Adwords, Bing Ads) - Manage campaigns on social media (e.
g., LinkedIn, Facebook, Twitter) - Oversee the placement and the execution of Display media campaigns on various networks -
Ensure all advertising is uniform and functioning properly - Define the strategy to distribute digital media for our various campaigns -
Collaborate with the Strategists and the Creative team during the creation, follow-up and optimization of digital campaigns -
Do A / B testing of the CPL in our campaigns and suggest improvements - Create weekly and monthly reports to track key metrics (CPL, CTR, Conversion Rate, etc.
monitor the budget and all other initiatives in the Marketing campaigns - Analyze the campaign results, optimize the results to improve performance and propose new recommendations for keywords, campaign structure, targeting and other facets -
Stay up to date with new PPC trends, advertising in social media and on media buying networks - Use various tools (CRM, Google Analytics, Marketo, Power BI) to track campaign performance and ensure campaigns are optimized -
All other tasks related to the department's needs Your profile :
Solid experience in digital marketing, both Search and Display - Thorough knowledge of Google Analytics and Adwords - Knowledge of advertising on social media (LinkedIn, Facebook, Twitter, etc.
Thorough knowledge of Microsoft Excel - Bilingual, (English / French), both oral and written - Excellent communication skills, oral and written -
Ability to synthesize complex campaign results in concepts that are easy to understand - Curiosity and good analytical sense -
Strong interest in the Web and its development You have the following technical knowledge :
Retirement savings plan - Other benefits :
opportunities to work with the latest technology, ongoing training, employee assistance program (EAP), reimbursement of professional dues, pleasant and stimulating working environment, dynamic social committee, discounts at a sports centre, etc. Entry Date :
As soon as possible Looking for a fulfilling job and an opportunity to make your mark in this rapidly-growing industry? We want to discuss your possible future as a member of our energetic team! To obtain more information or to apply on this position, please visit the CAREERS section of our website.
Only selected candidates will be contacted. Website :
http : www.sherweb.ca / careers
www.sherweb.ca / careers