Business Development Manager
360INSIGHTS
Whitby, On, Canada
20d ago

We are seeking an Account Development Manager to join a newly created Account Based Marketing organization within the Revenue team at 360insights.

This position can work out of our Toronto or Whitby office.

360insights in on a mission to disrupt the way Fortune 1000 brands manage their channels by providing them a SaaS based platform to automate their program delivery, enhance user experience and deliver performance-based analytics.

The Account Development Manager will act as a Channel Technology Advocate and help to create, own and shape the playbook for Account Based demand creation!

Goals and Measurement

  • Build and manage deep intelligence on the buyers within the target accounts in your verticals
  • Identify and create advocates of technology based channel marketers within your target accounts
  • Drive a consistent and predictable run rate of sales ready buyers
  • How You’ll Get the Job Done

  • Become a master of your domain develop insights into your target verticals and what challenges channel managers are struggling with today
  • Learn to speak their language and feel empathy
  • Create an online persona and develop your professional brand to tell an authentic story
  • Leverage and help to curate an arsenal of tailored content and offers that addresses the early awareness and interest needs of channel marketers
  • Deploy laser focused campaigns aimed at delivering education to accounts on a 1 : 1 basis
  • Network at industry conferences and events
  • Unleash fun and creative three dimensional and out of the box tactics to entice our prospects to commit to taking action
  • Understands how to balance creativity with process to maximize results
  • Use sophisticated business development tools such as Post Beyond, LinkedIn Sales Navigator, and Outreach and others to drive engagement
  • Receive as much coaching as required to ensure you feel supported and have strong direction in your role
  • Team with the vertical sales organization to ensure a smooth handoff of educated prospects that are ready to take the next step in their buying journey
  • Partner with the rest of the revenue marketing team to provide feedback on required content, offer performance and vertical insights
  • Requirements

  • 2-3 years in SaaS or BPO business development in a sales, marketing or client services capacity
  • Strong communication and writing skills in both phone, web conferencing and email
  • Comfortable with engaging prospects from first touch to first call
  • Uses technology like it’s an extension of your body we are a Salesforce.com shop and will be adding on many online tools as we go
  • Understands the role of social media for selling and is not afraid to put it out there
  • Happy to fail in the name of learning
  • Embraces the challenger sales model : teach, tailor and take control
  • Retail or technology experience a plus but not required
  • This role has minimal travel (10%) and is based in our head office in Whitby or Toronto, ON with flexibility to work remotely part time

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