Director of Brand
Sirius Staffing Solutions
Toronto, Ontario
29d ago

On behalf of our client, we are searching for a Director of Brand for a position located in Toronto.

Wage : Compensation will be commensurate to experience

Responsibilities :

  • Leverage consumer insights to develop best in class creative across channels, working with both internal creative team and external agencies
  • Collaborate with digital and content teams to constantly test new creative & new channels; optimize sales conversion process
  • Integrate marketing plans with cafes and field marketing teams
  • Help execute new product launches across multiple channels
  • Develop targeted marketing campaigns to specific subsets of our target
  • Develop and lead company-wide PR strategy including brand-level and product-specific activations
  • Generate & execute brand partnerships
  • Develop lifestyle campaigns
  • Develop and execute a celebrity / influencer marketing strategy in collaboration with PR and social media teams
  • Plan and execute best-in-class events for product launches, community moments in partnership with Director of Field Marketing
  • Develop and execute grassroots and local marketing to continue to drive trial and awareness
  • Lead creative strategy and overall creative expression
  • Qualifications :

  • Bachelor’s degree required, MBA preferred.
  • Minimum 7-10 years of experience in Food Service / Retail / CPG Marketing
  • A retail mindset with both brand development and activation experience.
  • Cross functional team leadership experience
  • P&L experience and a proven track record of growing businesses
  • Track record reimaging, repositioning and building brands,
  • Bachelor’s degree required, MBA preferred.
  • Please note that while we appreciate all applications, only those being considered will be contacted.

    About Sirius Staffing Solutions, Inc. :

    At Sirius Staffing Solutions, we help talented people find rewarding temporary and full-time jobs with top employers Canada-

    wide. Please visit us at http : / / to get more information.

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