Senior Market Manager - Copper to Fibre Migrations
Vancouver, CA
38d ago


Ready to create innovative solutions and best practices?

Join our team!

Within the Consumer Lifecycle & Upsell Marketing team, the new Legacy Copper to Fibre (C2F) Migrations program is a top strategic priority.

Our focus is promoting the many benefits of migrating legacy copper customers to PureFibre.

We are looking for a self-motivated innovator with the ability to influence, collaborate, and challenge the status quo.

Here’s the impact you’ll make and what we’ll accomplish together!

As a Senior Market Manager on the Copper to Fibre Migration team, your role is to lead the marketing aspects of legacy copper to fibre migrations and be an advocate the end of to end customer experience.

As a strategic thinker, you will have talent for gathering actionable insights from your peers, key stakeholders, internal and external customers.

You will leverage these, as well as promote the benefits of PureFibre, to develop the marketing program to make migration as easy as possible for our customers and execution teams.

Here's how...

  • Create and deliver integrated marketing programs including development of budget, value prop and KPIs
  • Develop go-to-market strategies, including managing and launching end-to-end campaigns
  • Engage in qualitative and quantitative research for effective marketing campaigns and programs
  • Optimize strategy in the development of initiatives while integrating organizational and corporate priorities
  • Review and analyze program metrics, making changes as required to optimize effectiveness
  • Collaborate with Business Intelligence, Pricing, Offers, Brand & Experience, etc. to achieve desired business outcomes
  • Qualifications

    You're the missing piece of the puzzle...

  • 5-8 years of marketing experience, preferably in a large company
  • Developed innovative programs based on customer insight and quantitative analysis
  • Bias to action with the ability to work independently to produce the required results
  • Analyzed complex processes and suggested improvements
  • Strong presentation and communication skills (with experience interacting with senior leaders in a large organization)
  • Proven ability to create a business case to support strategy, including completing a sound financial analysis
  • Solid business acumen, a thirst for driving for results, and a good understanding of key financial performance measures
  • Passion for working in a fast paced and high performance culture
  • You are able to deal with ambiguity
  • Great-to-haves...

  • Master of Business Administration (MBA) degree
  • Project Management Professional (PMP) designation
  • Consulting background
  • Process Improvement (Lean Six Sigma)
  • Previous Customer Base Management experience
  • Who is TELUS? We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada.

  • Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses;
  • and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

    Everyone belongs at TELUS. It doesn’t matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected.

    Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

    Do you share our passion? At TELUS, you create future friendly® possibilities. At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

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