Shopper Marketing Specialist - 12 Month Contract
CPG Connect
Mississauga, ON, Canada
9d ago

At Kellogg, we eat what we like and do what we love. In the role ofShopper Marketing Specialist, you will be supporting the team in coordination,development, and implementation of tactics along the path to purchase.

You willwork closely on shopper marketing programs, budget tracking, creativedevelopment, and so much more. You will create strong business relationshipswith key internal stakeholders, external agencies, and vendors.

At Kellogg Canada, we love our people and they love our culture and the opportunitiesthat c with being a part of Kellogg.

Our Kellogg K-Values are at the core ofwho we are, what we believe, and what brings us together as one united Kelloggteam.

Come explore the endless opportunities in an environment where we supportyou and your professional success. As we grow together, we win together.

Oursuccess has always been driven by the skills and ideas of our talented anddiverse team members. We value work / life balance, diversity &inclusion, and of course, great food! What’s not to love?

Now is the time toachieve more and to take your career further with Kellogg. Come join us atKellogg Canada!

ERE’S A TASTE OF WHAT YOU’LL BE DOING

  • Program & Project Management You will support the Shopper Marketing team with project management for coupon programs, at-
  • shelf media, and product sampling. You will assist with executing the National Shopper Marketing Program Calendar, tracking and maintaining the budget for the programs, and assisting with compiling and sharing post-

    analysis results. You will work closely with vendor partners and agency partners to complete projects on-brand, on-time, and on-

    budget. Deliver success through your enthusiasm and confidence in the future.

  • Creative Development & Metric Tracking We will depend on you to be creative without being unclear. You will take charge of coordinating marketing materials such as flyer ads, coupon designs, sampling collateral (posters, recipe booklets), social and digital tools and internal and external selling presentations.
  • You will measure and track success metrics for shopper marketing programs and initiatives.

  • Key Stakeholder Relationships People are at the heart of what we do. You will manage communication and alignment for shopper marketing activities with stakeholders such as, brand marketing, sales strategy, account management teams, category management, shopper insights, and agency partners.
  • Required :

  • University Degree with an emphasis in Business Administration, Marketing, or related field
  • Experience in marketing related position, such as account management, shopper marketing, and / or trade marketing
  • Proven project management skills with a bias for action
  • Strong analytical skills & business acumen (ability to interpret data, draw conclusions and recommend actionable insights)
  • Demonstrated experience with fiscal responsibilities and budget management capabilities
  • Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success
  • High proficiency in Excel, Word and PowerPoint
  • Excellent written and oral communication and presentation skills
  • Desire and ability to work in a fast-paced, high pressure environment with rapidly changing priorities, with strong attention to detail and follow through
  • Bonus Points :

  • Prior Shopper Marketing experience
  • Thorough understanding of customer strategy and tactics
  • Experience in the CPG industry
  • Agency experience
  • Knowledge of retail customer base, retail buying dynamics and shopper behavior metrics
  • Understanding of consumer / shopper based analytical systems and tools, such as Nielsen and Shopper Segmentation
  • WHAT’S NEXT

    It’s best to apply today, because job postings can be taken down and wewouldn’t want you to miss this opportunity. To learn more about what’snext, click on one of the links below :

  • Kellogg K-Values
  • THE FINER PRINT

    This position is a 12 Month Contract.

    At Kellogg Canada we take great pride in our comprehensive total rewardsprogram. This program is an important way of recognizing the value andcontribution of our employees.

    Kellogg Company is an Equal Opportunity Employer who strives to providean inclusive work environment that involves everyone and embraces the diversetalent of its people.

    Accommodation is available upon request for applicants.

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