Digital Media Specialist
SherWeb
Sherbrooke
1d ago

Do You Know SherWeb?

Based in Sherbrooke, Quebec, Canada, SherWeb is a world leader in cloud computing. Our technical team works in a dynamic, stimulating environment and excels at using the latest IT technologies.

We’re growing fast, and with tens of thousands of businesses in over 100 countries that rely on our expertise, we’re always on the lookout for top talent! Join our team to be part of a company that’s been awarded the Remarkable Employer® certification by the Bureau de normalisation du Québec, the Québec government’s quality-standards agency.

The Challenge : Digital Media Specialist

Your mandate :

  • Be in charge of the media campaigns, including ad placement, delivery, evaluation, the coordination of content, contracts / agreements and all other pertinent documents
  • Manage the purchase of keyword campaigns and banners (e.g., on Google Adwords, Bing Ads)
  • Manage campaigns on social media (e.g., LinkedIn, Facebook, Twitter)
  • Oversee the placement and the execution of Display media campaigns on various networks
  • Ensure all advertising is uniform and functioning properly
  • Define the strategy to distribute digital media for our various campaigns
  • Collaborate with the Strategists and the Creative team during the creation, follow-up and optimization of digital campaigns
  • Do A / B testing of the CPL in our campaigns and suggest improvements
  • Create weekly and monthly reports to track key metrics (CPL, CTR, Conversion Rate, etc.), monitor the budget and all other initiatives in the Marketing campaigns
  • Analyze the campaign results, optimize the results to improve performance and propose new recommendations for keywords, campaign structure, targeting and other facets
  • Stay up to date with new PPC trends, advertising in social media and on media buying networks
  • Use various tools (CRM, Google Analytics, Marketo, Power BI) to track campaign performance and ensure campaigns are optimized
  • All other tasks related to the department’s needs
  • Your profile :

  • Minimum of 2 to 5 years’ experience in a similar role
  • University diploma in Marketing or eCommerce or any other pertinent training
  • Solid experience in digital marketing, both Search and Display
  • Thorough knowledge of Google Analytics and Adwords
  • Knowledge of advertising on social media (LinkedIn, Facebook, Twitter, etc.)
  • Thorough knowledge of Microsoft Excel
  • Bilingual, (English / French), both oral and written
  • Excellent communication skills, oral and written
  • Ability to synthesize complex campaign results in concepts that are easy to understand
  • Curiosity and good analytical sense
  • Strong interest in the Web and its development
  • You have the following technical knowledge :

  • Google Analytics and Adwords certifications
  • Media buying
  • Microsoft Dynamics CRM
  • Power BI
  • You will enjoy the following benefits :

  • Permanent, full-time position (40 hours per week)
  • Competitive wages
  • Attractive group insurance plan
  • Retirement savings plan
  • Other benefits : opportunities to work with the latest technology, ongoing training, employee assistance program (EAP), reimbursement of professional dues, pleasant and stimulating working environment, dynamic social committee, discounts at a sports centre, etc.

    Entry Date : As soon as possible

    Looking for a fulfilling job and an opportunity to make your mark in this rapidly-growing industry? We want to discuss your possible future as a member of our energetic team!

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