ADOBE ANALYTICS IMPLEMENTATION ANALYST LEAD
Our eCommerce team is responsible for curating, managing, and optimizing BestBuy.ca : the largest electronics retail site in Canada.
We’re here because of our customers, and we’re dedicated to building world-class experiences so they can find the products they need quickly and from any device.
We have big goals and we need you to make them happen join us in leading Canada’s digital commerce!
The Implementation Analyst on the Digital Intelligence (DI) team champions the integrity and quality of web behaviour data for all of eCommerce.
In this role, you will work directly with partnering developers across multiple product streams to set the standard of excellence for implementation, ensuring that reliable data flows across the desktop, mobile, and app reporting suites in our Adobe Platform.
You will work closely with Digital Analysts to understand business questions regarding website changes, features, online customer behaviours, and create the technical solution designs for tagging on the site.
At the core, you will be responsible for the governance and best practices of data tracking throughout the department.
As an Implementation Analyst, you will
Work closely with business leads, product owners, marketing and digital analytics partners to identify the business requirements and value of data that needs to be tracked
Work directly with developers to implement tracking using Adobe Launch and Dynamic Tag Management (DTM), ensuring accurate data flow into our heavily integrated Adobe Platform (Analytics, Audience, and Target)
Lead the Adobe Analytics QA program to identify, troubleshoot, debug, and optimize configuration across multiple Adobe reporting suites
Work with developers to design strategies for new site features and properties, ensuring data alignment and integrity of new and existing tracking
Help with the prioritization of numerous data tracking requests from a variety of stakeholders including peers and senior executives
Translate technical tracking issues to non-technical stakeholders, regularly communicating detailed insights and / or recommendations
Guide the development of documentation, training, and communications of processes and best practices for web analytics tracking and implementation (e.g. SDRs)
Be the subject matter expert for data tracking implementation across all of BestBuy.ca
We hope you are .
Passionate about analytics and eCommerce you stay up-to-date with industry news and trends, always seeking avenues to roll up your sleeves and help elevate the digital customer experience
In pursuit of data integrity you have an advanced understanding of (and hopefully a passion for!) the importance of having clean, accurate, and parity data to streamline decision-
making across all aspects of eCommerce
A lifelong learner you’re deeply curious and hold an engrained desire to keep evolving your craft and pick up new skills
Striving for continuous improvement you’re an agile problem-solver with excellent organizational skills; you work efficiently, deliver results quickly, and continually implement your learnings
An effective communicator you’re a natural leader with a humble and open-minded attitude; you have excellent verbal and written communication skills, and can clearly speak to the value of your work
The experience we need
University degree or equivalent in Computer Science, Business, Mathematics, Statistics, or related field
Advanced proficiency with a Tag Management Solution such as Adobe Dynamic Tag Manager (DTM), Adobe Launch, Google Tag Manager, Tealium, TagCommander or equivalent
Deep understanding of tracking solution specs including data layer elements, props, eVars, and event variables
Familiarity with iOS, iPad, and Android implementation, as well as SPA web platforms including React.js
2+ years experience providing technical solutions and facilitation to large organizations, with the objective of solving business problems and / or generating growth
Experience managing and prioritizing numerous requests from multiple stakeholders
1+ year(s) experience working for an eCommerce organization
1+ year(s) experience working in a fast-paced, results-oriented Agile environment; familiarity with JIRA, Confluence
Experience working with at least one tag auditing tool such as ObservePoint
Business understanding of the retail and eCommerce space
We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology