Assistant Brand Manager
CPG Connect
Woodbridge, ON
9d ago

CAREER OPPORTUNITY : AssistantBrand Manager

Summer Fresh, the Canadian Market leader in hummus, dips, andsalads, is looking for an to join our fast-pacedMarketing team.

The ideal candidate will have a passion for food / considerthemselves a foodie’ and be a true team contributor.

JOB OVERVIEW

  • The Assistant Brand Manager will look for white space’opportunities in themarketplace by identifying new product introductions;
  • conducting marketresearch; generating product requirements; determining specifications, managingtimelines, pricing, integrated marketing plans for product introduction and developingmarketing strategies

    PRIMARY RESPONSIBILITIES

  • Is involvedin recommending the nature and scope of present and future product lines byreviewing product specifications and requirements;
  • appraising new product ideasand / or product or packaging changes

  • Assessesmarket competition by comparing the company's product to competitors' products
  • Brings newproducts to market by analyzing proposed product requirements and productdevelopment programs
  • Supportsthe introduction and marketing of new products by developing time-integratedplans with sales, advertising, and production.
  • Establishes,maintains and provides detailed knowledge of assigned categories includingsales reporting / Nielsen data interpretation, category insights, market trends,consumer needs and competitive threats.
  • Leverages categoryanalytics, including sales performance, market dynamics, promotional impact,product mix and profitability to develop insights and apply them against thecurrent line as well as products in development.
  • Manages theday to day business processes to ensure efficient and effective businessmanagement, to achieve targets
  • Creates and collaborateson custr-specific proposals and programs
  • StrongFinancial acumen and proficiency with AC Nielsen
  • Experiencein consumer research : identifying research needs, action standards, andtranslating consumer learning into actions.
  • Works withthe Senior Brand Manager to develop plans / programs that will maintain and drivesales respecting the product positioning and pricing strategy along with marginand profit goals
  • Developscategory plans by incorporating market, shopper, customer and consumer insightsto build strategy plans
  • Works withMarketing Team to ensure continuity of communication strategy across allconsumer touch points (traditional mass media, digital and social media,merchandising, packaging, PR, community events, retail activations)
  • Is a BrandAmbassador in all approaches to the business
  • Assists theSales & Marketing team on the ground with events, demos, and trade shows.
  • Some travelmay be necessary.
  • SKILLS AND EXPERIENCE

  • At least 3+ years of experience in a similar role in either Product / Assistant Brand Management with previous CPG / Food experience
  • An undergraduate university degree in business is required.
  • New product development and innovation expertise
  • A self-starter with an entrepreneurial spirit who enjoys working in a fast-paced environment
  • A flexible, can-do’ attitude that positively influences and energizes the team
  • An understanding of Branded and Private Label Business practices
  • An ability to think and act analytically and well as creatively
  • Experience in working with cross-functional teams
  • Exemplary time management and organizational skills
  • Excellent writing, editing, and proofreading skills.
  • Demonstrated experience in decision making, strategic thinking, and problem solving.
  • Must be able to work in a fast-paced environment with short turn-around deliverables.
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