CBC’s OTT service is our commitment to Canadians to deliver TV content that reflects our country to the broadest number of Canadians in the manner they want to watch it.
This is an investment in the transformation of CBC Television as a multi-platform service - TV how, when and where you want it.
We are also part of Canada’s oldest and truest broadcasting company. We are trying new things. We are growing. As an entity of our own.
As a voice for our country. As a team.Digital is a part of our present and all of our future. CBC’s strategy is focused on becoming a digital-
first organization that provides a digital platform for storytellers. Our mission is to engage our audience with stories they care about.
Why join the OTT team? We care about the people we work for - Canadian audiences. You don't have to have worked in media, but you need to be passionate about building awesome digital experiences, helping people, able to self-
direct and look for creative solutions to customer concerns. If this sounds like a fun challenge, we'd love to get to know you.
Your role You will be working within a cross-functional team with members from Digital Product, Revenue Management, Marketing / Communications, Digital Strategy, Product Intelligence and Audience Research, Digital Presentation, Business and Rights, Programming, Finance, as well as 3rd party vendors.
You will also represent the OTT Video / Digital Strategy team within various multi-disciplinary forums, participate in activities supporting the parallel lines of business (Listen, Feed, Broadcast, etc), help design digital value propositions, analyze the impact of new capabilities, systems and services on digital KPI delivery. Responsibilities
Coordinate and support the operational activities of the cross-functional OTT team, including the management of operational timelines and project delivery.
Facilitate regular operational team meetings to review outstanding issues, delivery against day-to-day tasks, progress toward KPIs and support the evolution of a high-functioning team.
Support the creation and delivery of quarterly / annual planning for the OTT business, including product, funnel management, development of acquisition & retention incentives, in-
app promotion, content and performance management roadmaps.
Support delivery of end to end performance tracking, in coordination with Audience Research, Digital Product & Product Intelligence teams.
Deliver requirements and business rules for the optimization of discrete user segments with a focus on Customer Lifecycle Management to drive long term brand affinity, engagement and cost-effective retention.
Work with Audience Relations, Product teams and other relevant CBC stakeholders to support Customer Service Operations and ensure CSR resources have the training and adequate systems / tools / processes in place to provide end user product and account level support.
Help develop and maintain operational workflows with a view to creating an Operating Model Playbook, as well as long term optimization.
Leverage your knowledge of consumption, market and technology trends to identify new growth opportunities, emerging service and business models, underserved or emerging segments, platforms or audience needs.
Other ad-hoc projects as needed.
We are looking for a candidate with the following : Required :
Bachelor's degree or higher in Business Management, Marketing, Communications or equivalent.
Min. 5 years experience in one or more of the following roles (ideally having spent some time managing cross-functional initiatives) :
Customer Lifecycle Management.
Project or Program management in the digital space.
B2C service model operations / delivery.
Digital marketing operations.
Digital retail / e-Commerce.
Fintech / Consumer online banking.
Proven organizational skills, with a high level of attention to detail and the ability to be flexible and adaptable to a changing environment.
Experience with developing or using data-driven decision models, preferably in a service, loyalty or digital retail context.
Understanding of best practices for digital video environments, subscription services and revenue models.
Working level experience / understanding of digital analytics suites, business performance management, digital / media strategy development / delivery, digital marketing / funnel management principles.
Entrepreneurial spirit with a collaborative and proactive approach to problem solving.
Ability to work independently; able to lead by influence across a wide breadth of stakeholders.
Good communication and presentation skills (both spoken and written).
Ability to take initiative and work autonomously.
Experience with working in cross-functional teams in the digital space.
Understanding of big data / customer intelligence capabilities and relevant business applications an asset.
Understanding of digital revenue models and digital video environments.
Working knowledge of digital media buying, lead generation, and retargeting is an asset.
Past experience / knowledge of B2C service design an asset.
Ability to use project / program management tools and perform topline analyses a definite asset (forecasting, root cause analysis, etc).
Candidates may be subject to skills and knowledge testing.CBC / Radio-Canada is committed to being a leader in reflecting our country’s diversity.
That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-
changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-
mail to recruitment cbc.ca.If this sounds interesting, please apply online! We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment.
We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.