Search Engine Optimization (SEO) Specialist
Canada, Ontario, Markham
15d ago

At Sinalite we are excited about the power of digital marketing. We feel it has a direct impact on the success of our organization and as such have committed significant resources to this division of our business and are proud of the direction we are taking in this regard.

We are looking for someone who is as passionate as we are about digital marketing. We want this person to seek out new areas of growth for our organization and challenge us to continually get better in this area.

If you’re looking for a fast paced environment with challenges as well as opportunities for growth, then this is the role for you.

  • Manage day-to-day search marketing activities in search engines (i.e. Google, Bing)
  • Plan, implement, analyze and optimize search engine marketing campaigns
  • Monitor and report effectiveness of search engine campaigns and KPIs; communicate recommendations and opportunities to team
  • Manage and lead the following aspects of SEO : Keyword research Technical audit Analytics / Reporting Competitive and Link research
  • Strategize ways in which we can effectively distribute our unique content in various channels to our audience
  • Regularly audit our existing SEO initiatives to find opportunities for improvement
  • Continually revitalize and optimize website content for stronger SEO ranking
  • Optimize both the volume of inbound organic traffic from search engines to our websites as well as the conversion rates
  • Perform A / B testing to find new and better ways to drive traffic to our website through search engines
  • Brainstorm new and creative growth strategies
  • Bachelor’s degree or College diploma, preferably in Business, Marketing, Communications or a related field
  • 3 years or more of digital marketing experience
  • 2 years or more of SEO experience with a proven track record of improving overall site traffic
  • Excellent written and verbal communication skills
  • Familiarity with SEO tools (e.g. Google Analytics, Moz, SEMrush, etc)
  • Must be well organized and able to manage multiple complex projects simultaneously with overlapping timelines and deadlines
  • Self Motivated, self starter, goal oriented and high enthusiasm
  • Experience with eCommerce is an asset
  • Employer paid benefits are offered to employees after 3 month probation.
  • Sina is committed to providing equal employment opportunity for all persons regardless of race, sexual orientation, family status, ethnic origin, colour, sex, age, marital status and / or disability.
  • We are committed to treating all persons with dignity, independence, integration and respect. Alternative formats and accommodation are available upon request.

  • Alternative formats of this position are available upon request.
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