Product Marketing Manager
David Aplin Group
Edmonton
42d ago

The Role :

  • Lead a team of Product Specialists working to develop interactive product questionnaires that customers fill out to create customized legal documents
  • Build, prioritize and execute against the product roadmap
  • Collaborate with our Legal and Design departments to drive growth of key performance indicators (conversion rate, revenue, subscription renewals)
  • Develop innovative strategies for increasing user engagement and retention
  • Assess the viability of potential projects, services and features
  • Mentor team members to develop a high-performance culture
  • Gather and sort through quantitative and qualitative data to determine problem areas and opportunities for improvement across products
  • The Ideal Candidate :

  • Post-secondary education in Marketing, Communications, Writing, Business, Law or other relevant fields
  • Experience in Product Marketing, Creative Services, Copy Writing
  • Ability to communicate complicated information in a succinct way that all users can understand
  • Sound judgment and decision-making abilities
  • Excellent written and verbal communication skills
  • Ability to manage relationships and collaborate with multiple subject matter experts
  • Understanding of consumer psychology, online marketing, and conversion optimization
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