Marketing Specialist
Mississauga, ON, CA
17d ago

Postal Code :

A proudly Canadian retail company, Sobeys began in 1907 as a small meat delivery business in Stellarton, Nova Scotia. Today, Sobeys Inc.

serves the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as in-

store pharmacies, liquor and more than 350 retail fuel locations.

Together with our 125,000 employees and franchise affiliates and a collective passion for delivering exceptional food and shopping experiences, Sobeys’ purpose is to improve the lives of Canadians by helping them Eat Better, Feel Better and Do Better. .

All career opportunities will be open a minimum of 5 business days from the date of posting.

Job Description

We are hiring for Brand Marketing Specialist :

The Brand Marketing Specialist Specialist Foodland, IGA West & Thrifty will assist in the development and execution of integrated marketing plans for the Foodland, iGA West & Thrifty Food banners.

They will work with a cross functional team of internal and external / agency partners to help bring the strategy to life for the consumer and understand the brand strategy and act as a brand champion through marketing activations.

  • Collaborate with Brand Marketing Manager on marketing programs that support the brand strategy including brief development, creative evaluation and tactical execution
  • Work with Sobeys Marketing teams to share best practices, and assets as required for campaign / program activation in other banners
  • Engage internal cross-functional partners including Field Marketing, Creative Studio, Content Services, Digital, Loyalty, Merchandising, Business & Customer Insights, Category and external agency partners, to activate programs which support the marketing priorities.
  • Assist with management of vendor partner programs and sponsorships.
  • Assist with management and execution of project tracking for marketing calendars, business updates, and quarterly updates.
  • Develop and manage promotional and marketing plan project work streams including project management and follow-ups, creative proof approvals and budget reconciliation.
  • Work closely with Customer Insights and external partners to conduct pre / post-campaign reporting and analysis; identifying trends and recommendations for improvements.
  • Key Job Requirements :

  • Exceptional interpersonal skills to build partnerships to effectively source information, obtain approvals and build relationships
  • Creative problem solving, a strong work ethic and the ability to work independently and within a team in a fast-paced environment
  • Attention to detail, strong project management skills
  • Strong ability to prioritize multiple projects to set and manage priorities to meet deadlines, all within a multi-tasking environment with changing priorities
  • Analytical and problem solving skills
  • Strong writing and presentation abilities
  • Familiarity with digital and standard marketing channels
  • Self starter
  • University or college degree in business, marketing or an equivalent degree in a field of study related to the job
  • 2-4 years of relevant work experience in retail, advertising, marketing or merchandising environment
  • Proficient in Microsoft Office Suite
  • Passion for food
  • Bilingual English / French is an asset
  • Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

    While all responses are appreciated only those being considered for interviews will be acknowledged.

    We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

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