EBS Mexico Marketing Head
Citigroup Inc
11h ago

I.Job Purpose

The EBS Mexico Marketing Head is responsible for the management and support of all marketing and communications activities for all TTS products across Mexico.

The incumbent serves as the lead Marketing representative in Mexico for the TTS Regional Management Team and the TTS Global Marketing team.

This person has responsibility for contributing to the development of commercial strategies and specific marketing actions for 3 target market clients of EBS in Mexico : ICG, CCB and CitiBusiness.

The EBS Mexico Marketing Head has ultimate responsibility for the Mexico Marketing team to execute marketing initiatives drawing on standard operating processes that connect our clients and stakeholders to global perspectives, knowledge, proof points and expertise.

This senior leadership role requires close working relationships with key stakeholders and functional partners across the business and the company, and sound knowledge of the transaction services business and the industry that is reflected in TTS positioning of credentials, proof-

points, solutions and thought leadership to underscore strength, experience and industry leadership. His / her span of responsibility encompasses the management of content and tactics, sales collateral, channels, media, advertising, awards, polls, internal communications and event management.

He / she will manage the Mexico marketing team to embrace the latest technology, client and industry access channels and digital tools and effectively engage at all levels within EBS, Citi, client organizations and the industry.

He / she must drive and manage the team to work in conjunction with TTS Marketing’s product and client marketing colleagues to contribute and draw from a central source of content and programs that are managed jointly by those teams, and to tap into a coordinated process for virtual resources, technical expertise and to amplify the positive impact of their marketing efforts beyond the region.

The right candidate will possess demonstrated skills in achieving shared goals and commitments. He / she must be able to build strong relationships with key internal and external stakeholders and functional partners across the business and the company, and be able to mobilize the team and partners to achieve the EBS Mexico Marketing’s mission objective.


  • 5 - 8 years marketing management experience in transaction services or a related field
  • MBA in Finance or Marketing or a BS / BA in Marketing with at least an additional 3 - 5 years of relevant marketing experience
  • Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge and engagement for global financial services business
  • Experience leading projects spanning various functions and business partners;
  • Proven ability in successfully managing a diverse team and developing talent.
  • Excellent project management skills. Highly organized and deadline drive, able to manage executional details, intricate budgets and cross-functional teams.
  • Possess a proactive and positive attitude.
  • Flexibility in a fast-paced environment necessary.
  • Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions.
  • Proven ability to work cross-functionally, as a team player whose superior communication skills facilitate working with creative and technical professionals
  • Detail oriented and able to meet multiple deadlines while staying highly organized. Adept at handling projects dive into it, drive forward, and see it through to completion
  • Desire to continually challenge oneself and drive marketing programs to the next level.
  • Excellent written, verbal communication and presentation skills both in English and Spanish.
  • I.Responsibilities

    Mexico Client Segment Marketing Strategy

    1.In alignment with agreed global client segment marketing and product go-to-market goals and strategies, the Mexico Marketing Head will develop and deliver on a country-

    level Marketing execution plan to increase awareness of Citibanamex and enhance perceptions of the business overall as an innovative provider of leading products and excellent client services.

  • Embed up-to-date TTS credentials , core strategy statements and span of participation proof-points in alignment with Citi's strategy and talking points for all communications with clients, responses to RFPs, etc.
  • Influence the country’s PR strategy with strategic messaging points on the business, capabilities and solutions, relevant industry and societal issues that impact the business, and potential client engagement with the Corporate Affairs team.
  • Lead and support the preparation of country pitches for industry awards and polls that illustrate industry leadership and commitment;
  • contribute to regional / global pitches for overall industry recognition

  • Influence brand messaging and execution at a country level, representing TTS stakeholders and client perspectives
  • 2.Lead the development of Mexico client segment marketing strategies in partnership with the Product and Client Sales Management teams to enable sales origination, fuel relationship up-

    tiering, support deal solutioning, and win industry recognition for the various divisions of TTS including :

    a.Client Event Management : both proprietary and external events and conferences.

    b.Training : internal and external including webinars and remote training sessions

    c.Marketing contact database management for the 3 client segments

    d.Market Research & Measurement

    e.Positioning strategy

    f.Client endorsement materials including videos and case studies

    3.Lead the ongoing and coordinated management of the Mexico marketing calendar and local budgets across client segments in partnership with the local business and the TTS Latam Marketing Head to ensure transparency of any re-

    prioritization and trade-offs to spend in alignment with agreed business and client segment priorities.

    Marketing Content Management & Communications

    1.Manage the execution of marketing content management and communication strategies across the business in close partnership with the Product and Sales heads across the 3 business segments including :

    a.Client and Product presentations

    b.Digital Product Demos

    c.Awards (Global Finance / Euromoney)

    d.External Website

    e.Intranet, Collaborate and Internal websites

    f.Internal Videos

    g.Communications campaigns content design and deployment

    h.Internal Communications

    i.External PR in collaboration with Corporate Affairs (eg. Press releases, adverts, social media)

    j.Local and Regional RFP’s

    2.Partner with the business to craft communication and execute coordinated tactical campaigns to respond to business priorities.

    3. Go-to-market rollouts : prioritize the execution of go-to-market strategies through close alignment with the analytics / insights team and the regions to validate revenue opportunity ROI.

    4.Originating region or country specific thought leadership to share globally with relevant client sales management teams through the respective Client Segment marketing channels

    5.Work with regional and product marketing counterparts to proactively manage key publications read by our target audience and pursue earned media coverage through designated Citi spokespersons with a steady flow of insights and thought leadership on areas of interest to the industry and our clients.

    Talent Management

  • Development and refinement of organization model to reflect evolution of business strategy and facilitate executional excellence and efficiency
  • Identification, development and retention of high potential staff
  • Risks and Controls

  • Own the process development and management of Policies and procedures to ensure that Marketing remains in compliance with all regional / local legal and compliance requirement as well as brand standards.
  • Serve as the department’s regional point of contact with the Legal, Compliance, Internal Audit, Information Security, etc. teams across EBS.
  • Transformation and continuous improvement

  • Own the process development and management of recommending and implementing business process improvements to improve efficiency, effectiveness and enhance the experience of the clients the department services
  • Fostering close working partnerships with the regional / country Public Affairs, Event Marketing and Business Services units supporting the company to ensure alignment of messaging and optimization of support.
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